Deadpool “Sells Out” Big Time to Launch New DEVOUR Sandwiches
April 12 2018 - 9:02AM
Business Wire
To promote his upcoming new movie, DP is
shilling new mouthwatering sandwiches from DEVOUR
Deadpool is “selling out” ahead of the release of Deadpool 2 on
May 18 by partnering with DEVOURTM, a food brand on a mission to
bring mouthwatering flavor to consumers. Deadpool has teamed up
with DEVOUR as the brand dares to turn up the heat on the frozen
aisle by introducing its first-of-a-kind line of sandwiches with
melty cheeses, tender meats and toasted golden-brown bread.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180412005657/en/
Deadpool “Sells Out” Big Time To Launch
New Devour Sandwiches (Photo: Business Wire)
In the new digital spot, Deadpool takes you inside his dreams,
riding a unicorn through a supermarket in search of a satisfying
sandwich that will tantalize even a superhero’s cravings. He
encounters a cast of characters along the way, from a casino of
frozen food characters to a sassy little girl, before absconding
with the sandwiches into a giant dream-like microwave.
The campaign also includes custom DEVOUR packaging featuring
Deadpool, as well as POS and outdoor in select markets.
“I always told myself I’d never sell out,” Deadpool commented,
“But daddy needs to bring home the bacon. In more ways than
one.”
DEVOUR sandwiches have nothing to hide: each is packaged
open-faced, so what you see is what you get. That means premium
cuts of tender meats mixed with soon-to-be melted gooey cheeses
loaded atop toasted, golden-brown bread. Mouthwatering flavors
include the age-old classic Philly Cheesesteak; a remix of a
traditional grilled cheese with Buffalo Chicken; Sweet and Smoky
Pork, also known as BBQ on the go; and the dream team of Turkey
Bacon and Ranch. Still not sold? We repeat: BACON.
“We created our DEVOUR sandwiches to satisfy real cravings,”
said Katy Marshall, Marketing and Sales Lead for Springboard, the
new Kraft Heinz platform dedicated to nurturing, scaling, and
accelerating growth of disruptive food brands, including DEVOUR.
“We believe you shouldn’t have to compromise taste for convenience,
so we designed our new sandwiches to taste like food you would find
at a restaurant. You would never believe that our new sandwiches
come from a microwave. Taste for yourself.”
Insanely easy and convenient to prepare, DEVOUR sandwiches can
go from the freezer to your mouth in under three minutes, all on a
unique microwaveable tray that doubles as a sandwich holder.
Digging into your favorite sandwich is now easier than ever. DEVOUR
sandwiches are available at retailers nationwide at a suggested
retail price of $3.50.
You can find more information on Devour-Foods.com.
About DEVOURTM
DEVOUR was created in 2016 on the belief that all food should be
mouthwatering. Period. End of story. In each DEVOUR frozen meal and
sandwich, we dial up the taste, max out the flavor and turn up the
texture. With tender meats, creamy sauces, crispy crusts and gooey
cheeses, all DEVOUR products are ridiculously delicious. DEVOUR is
available in frozen aisles nationwide. For more information, visit
www.devour-foods.com
About Springboard
Springboard is a new platform from The Kraft Heinz Company
dedicated to nurturing, scaling, and accelerating growth of
emergent, disruptive US brands within the food and beverage space.
The Springboard platform is seeking opportunities to develop brands
with authentic propositions and inspired founders within one of
four pillars that are shaping the future of the food and beverage
space: Natural & Organic, Specialty & Craft, Health &
Performance and Experiential brands. For more information, visit
www.springboardbrands.com.
About “Deadpool 2”
After surviving a near fatal bovine attack, a disfigured
cafeteria chef (Wade Wilson) struggles to fulfill his dream of
becoming Mayberry's hottest bartender while also learning to cope
with his lost sense of taste. Searching to regain his spice for
life, as well as a flux capacitor, Wade must battle ninjas, the
yakuza, and a pack of sexually aggressive canines, as he journeys
around the world to discover the importance of family, friendship,
and flavor - finding a new taste for adventure and earning the
coveted coffee mug title of World's Best Lover.
About Twentieth Century Fox
Film
One of the world’s largest producers and distributors of motion
pictures, Twentieth Century Fox Film produces, acquires and
distributes motion pictures throughout the world. These motion
pictures are produced or acquired by the following units of
Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation
and Fox Family.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180412005657/en/
ALISON BROD MARKETING + COMMUNICATIONSAdrianna Lauricella,
212-230-1800adrianna@alisonbrodmc.comorThe Kraft Heinz CompanyLynne
Galia, 847-646-4396lynne.galia@kraftheinzcompany.comorTwentieth
Century Fox FilmAli Kuriyan, 310-269-1468ali.kuriyan@fox.com
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Aug 2024 to Sep 2024
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Sep 2023 to Sep 2024