Visa Fosters Next Generation of Credit Union Leaders
February 22 2018 - 9:00AM
Business Wire
New field research focused on recruiting
practices and expanded education opportunities for emerging credit
union leaders strengthens industry talent pipeline
Visa (NYSE: V) today announced new research and education
programs as part of the company’s ongoing efforts to strengthen the
talent pipeline in the credit union industry. Visa, together with
the Filene Research Institute, will conduct two unique studies
exploring talent gaps in the credit union industry throughout 2018.
Visa and Filene will also introduce expanded education
opportunities and resources designed to inspire young leaders to
pursue careers in credit unions and foster their growth.
“Credit unions are vital to the financial health of our
communities and Visa is committed to ensuring the long-term success
of these organizations,” said Doug Leighton, head of community
accounts, Visa. “Our goal is to introduce opportunities for
emerging talent to grow in their career, while bringing fresh ideas
and strategies to credit union leadership in order to more
effectively serve their members.”
Advancing recruitment research through the
War for Talent Center of Excellence
Through Filene Research Institute’s War for Talent Center of
Excellence Visa and Filene will convene leading academics and
credit union experts to study the industry’s talent gap. Filene
research fellow, Dr. Sekou Bermiss, assistant professor of
management, University of Texas, Austin, will conduct two unique
studies in 2018:
- Factors of Talent Attraction at Two
Credit Unions: A Field Study: Despite a large percentage of
individuals in the labor force expressing interest in working for a
company that makes a social impact, recruiting within credit unions
remains a key challenge. This natural field experiment within a set
of credit unions will test the effectiveness of current recruiting
practices.
- Credit Union Board Composition:
Desires and Practices: This research aims to help credit union
leadership identify key traits they seek in candidates and define
values and soft skills that impact these traits in order to build a
diverse board equipped to attract talent with well-rounded
backgrounds, ideas and expertise.
“There remains a gap between credit union leadership and the
members they serve. We have an opportunity to leverage people
analytics and research to develop the right strategies for
attracting, developing and promoting top performers within credit
unions, from the front line to the boardroom,” said Dr. Sekou
Bermiss, assistant professor of management, University of Texas,
Austin and Filene research fellow. “I look forward to continuing
research with the War for Talent Center of Excellence and Visa to
share insights that help credit union leaders build and grow a
qualified talent pipeline.”
These two new studies build on the Center’s first publication
authored by Dr. Bermiss in 2017, “Laws of Attraction: Credit Union
Recruitment in a Competitive Labor Market.” Credit union and human
resources leaders can put these insights into practice with the
“Talent Attraction Checklist,” an actionable resource outlining
important factors like employee fit, job characteristics and
recruiter behavior to consider throughout the recruitment
process.
Furthering education and talent
development through The Cooperative Trust
Visa and The Cooperative Trust, an initiative focused on
educating and cultivating young leaders in the credit union
industry, will offer expanded online and offline resources in 2018,
including a new mentorship program. These efforts include the
“Crashers” program, offering the brightest young leaders the
opportunity to participate in conversations and events focused on
shaping the future of credit unions. Visa and Filene Research with
support from the Credit Union National Association will host 78
Crashers, a record number, at the upcoming Governmental Affairs
Conference, the industry’s largest advocacy conference.
“As we continue to grow The Cooperative Trust and Crash
opportunities, we’re always challenging ourselves to elevate and
advance the program to provide the most impact for young
professionals and the credit union system,” said Lauren Culp,
manager, The Cooperative Trust. “Visa has played a valuable role in
helping ensure young people have a voice and are included in the
conversation as we look to the future of our industry.”
Program highlights to date include:
- The Cooperative Trust received the 2017
Herb Wegner Award for Outstanding Program, the highest national
honors for the credit union movement that celebrates programs that
put belief into action.
- Five Crashers selected in the top 15 of
the Next Top Credit Union Executive Competition.
- Over 130 Crashers participating in
credit union events across the U.S., including hands on experience
at Visa’s Innovation Center in San Francisco.
- Expanded online and offline resources
including a new mentorship program, a refreshed website and online
community, and additional Crash events.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any
device, and a driving force behind the dream of a cashless future
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and @VisaNews.
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Visa Inc.Elizabeth Pietrzak, 415-203-7235epietrza@visa.com
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