DAYTONA BEACH, Fla.,
Feb. 14, 2018 /PRNewswire/
-- Goodyear and Earnhardt. Two names that have been connected
for decades across multiple generations. Goodyear brings that
sentiment to life with a new piece of advertising celebrating the
legacy of Dale Earnhardt Jr. and his
drive to honor his name.
Goodyear's new commercial "Make a Name" highlights the
relationship between Goodyear and Earnhardt Jr., and underscores
the power of a name. With the commercial set to the late
Jim Croce's iconic song "I Got a
Name" – fittingly covered by his son, A.J. Croce – the ad features
Goodyear's history with the Earnhardt family. Goodyear will first
air the :30 version of the ad on television during the FOX
broadcast of the DAYTONA 500 on Sunday, Feb.
18.
"Goodyear has always been part of my family and I'm proud to
partner with them on this 'Make a Name' spot, which is a reflection
of one's legacy, values and drive," said Earnhardt Jr. "It
tells a very personal story about me growing up, but it also hits
home with where I am today, both personally and
professionally."
In a nod to the new creative, Goodyear created a special design
on its iconic blimp, temporarily replacing "Goodyear" with
"#MakeAName" on Florida-based
blimp Wingfoot One.
"We're excited to debut this commercial during one of the most
legendary races, with one of the most legendary drivers," said
Seth Klugherz, Goodyear's director
of North America marketing. "Dale
Jr.'s story underscores Goodyear's commitment to hard work,
determination and drive, and we are proud to stand by his
side."
Originally made famous by Jim
Croce and used in the 1973 biopic about the life of
legendary NASCAR driver, Junior
Johnson, "I Got a Name" was an essential piece in telling an
authentic story.
"It's been an honor to represent my family name and bring my
father's song to life with Goodyear," said A.J.
Croce.
Earnhardt Jr. has won all his NASCAR races with the support of
Goodyear tires – including his first NASCAR Premier Series victory
in 2000, and both his DAYTONA 500 victories in 2004 and 2014. He
returns to the Speedway as the Grand Marshal of the 60th
running of the DAYTONA 500, representing his first appearance at
the Great American Race since retiring in 2017.
Tune-in to watch the DAYTONA 500 on Sunday, Feb. 18, at 2:30
p.m. ET on FOX, SiriusXM NASCAR Radio and Motor Racing
Network.
About Goodyear
Goodyear (NASDAQ: GT), founded in 1898
in Akron, is one of the world's largest tire companies. It employs
approximately 64,000 people and manufactures its products in 48
facilities in 22 countries around the world. Its two Innovation
Centers in Akron, and Colmar-Berg, Luxembourg strive to develop state-of-the-art
products and services that set the technology and performance
standard for the industry. For more information about Goodyear and
its products, go to www.goodyear.com.
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SOURCE The Goodyear Tire & Rubber Company