Altice USA, Charter and Comcast Reach Agreement to Form New Interconnect in the New York DMA
December 13 2017 - 3:00PM
Business Wire
Once Launched, New Interconnect One-stop Shop
Experience will Make it Easier and More Efficient for Advertisers
to Buy Television and Digital Advertising Across the NY DMA
Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR)
and Comcast Cable (Nasdaq: CMCSA) today announced that they have
reached a preliminary agreement to form a new Interconnect in the
New York market that will provide a one-stop advertising solution
to reach more than 6.2 million households across the New York DMA,
the largest advertising market in the country. For marketers,
agencies and advertisers, the new Interconnect will provide an
enhanced way to strategically reach audiences across TV and digital
platforms. The new Interconnect is expected to launch in early
second quarter 2018.
The new Interconnect will provide advertising clients with
access to households served by Altice USA, Charter Communications
and Comcast as well as other MVPDs serving the New York DMA. In
addition, the new Interconnect will manage all DMA-wide, non-local
advertising sales on both News 12 Networks and Spectrum News NY1,
two of the top hyperlocal news stations in the New York tri-state
area.
The new Interconnect will provide advertisers in the New York
DMA with a variety of advanced advertising products and solutions,
including the ability to place their commercial ads on up to
85 hit cable networks with the most popular television
programming, as well as offering highly-optimized linear and
digital planning tools and campaign measurement.
Ed Renicker, current head of the New York Interconnect and
President of Altice Media Solutions, will serve as Chief Executive
Officer of the new Interconnect.
Ed Renicker, incoming Chief Executive Officer of the new
Interconnect, said: “I am incredibly pleased to take the
Interconnect to the next level by partnering with Altice USA,
Comcast and Charter to establish a platform that will make it
easier and more effective for advertising clients to reach
consumers in the all-important New York tri-state area. The new
Interconnect will be a one-stop shop for video advertisers and
agencies who want to reach the largest television audiences,
whether broadly across the entire DMA or in a more targeted
way.”
Charles Stewart, Co-President & Chief Financial Officer,
Altice USA: “As the largest MVPD in the NY DMA, Altice USA is
excited to bring these successful businesses together. This is a
great step in the evolution of the New York television marketplace
as we provide more scale and reach to advertisers.”
David Kline, Executive Vice President, Charter &
President Spectrum Reach: “Forming this new Interconnect in New
York will create a more effective and efficient platform for us to
engage our clients, providing a single entity, with a world-class
team.”
Hank Oster, Senior Vice President, Chief Operating Officer,
Comcast Spotlight: “We’re proud to join our valued partners in
offering a unified approach that will enable advertisers to more
efficiently reach their audiences in the New York DMA.”
About Altice USAAltice USA (NYSE: ATUS), the U.S.
business of Altice N.V. (Euronext: ATC, ATCB), is one of the
largest broadband communications and video services providers in
the United States, delivering broadband, pay television, telephony
services, Wi-Fi hotspot access, proprietary content and advertising
services to approximately 4.9 million residential and business
customers across 21 states through its Optimum and Suddenlink
brands.
About CharterCharter Communications Inc. (NASDAQ: CHTR)
is a leading broadband communications company and the second
largest cable operator in the United States. Charter provides a
full range of advanced broadband services, including Spectrum TV™
video entertainment programming, Spectrum Internet™ access, and
Spectrum Voice™. Spectrum Business® similarly provides scalable,
tailored, and cost-effective broadband communications solutions to
business organizations, such as business-to-business Internet
access, data networking, business telephone, video and music
entertainment services, and wireless backhaul. Charter’s
advertising sales and production services are sold under the
Spectrum Reach™ brand. Charter’s news and sports networks are
operated under the Spectrum Networks brand. More information about
Charter can be found at charter.com.
About ComcastComcast Corporation (Nasdaq: CMCSA) is a
global media and technology company with two primary businesses,
Comcast Cable and NBCUniversal. Comcast Cable is one of the
nation’s largest video, high-speed internet, and phone providers to
residential customers under the XFINITY brand, and also provides
these services to businesses. It also provides wireless and
security and automation services to residential customers under the
XFINITY brand. NBCUniversal operates news, entertainment and sports
cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups,
Universal Pictures and Universal Parks and Resorts.
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version on businesswire.com: http://www.businesswire.com/news/home/20171213005655/en/
Altice USALindsey Angioletti,
516-803-1249lindsey.angioletti@alticeusa.comorCharter
CommunicationsMaureen Huff,
203-428-0300Maureen.huff@charter.comorComcastDan Friedman,
917-520-1436daniel_friedman@comcast.com
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