El Pollo Loco Announces the Grand Opening of New Restaurant in Orem, UT
November 09 2017 - 12:07PM
New location marks the 5th restaurant in Utah and 62nd
operated by franchise partner W.K.S. Restaurant
Corporation
El Pollo Loco (Nasdaq:LOCO), the nation's leading fire-grilled
chicken chain, opened its newest location in Orem, UT today. The
new El Pollo Loco, located at 76 E. University Pkwy., is owned and
operated by experienced franchise partner W.K.S. Restaurant
Corporation (WKS). This restaurant marks El Pollo Loco’s fifth
location in Utah and the 62nd operated by WKS.
“We are excited to bring El Pollo Loco to Orem and offer the
community a family-friendly environment where they can enjoy our
signature citrus-marinated, fire-grilled chicken and authentic
Mexican offerings,” said Roland Spongberg, President and CEO of
WKS. “The local community has been vocal in their desire to have
their very own El Pollo Loco, and we are happy to welcome the
residents and visitors of Orem, Provo and Utah County to come join
us at our new restaurant.”
To celebrate, the new restaurant will host grand opening
festivities on November 9, 2017. The local community is invited to
enjoy special activities including a prize wheel and a “Free
Chicken for a Year” reward card for the first 100 people in
line.
“We are thrilled to continue our expansion in Utah with the help
of our trusted franchise partner, W.K.S. Restaurant Corporation,”
said Steve Sather, Chief Executive Officer at El Pollo Loco.
“Roland and his team have been a part of the El Pollo Loco family
for almost 30 years and, as our largest franchise partner, have
contributed exponentially to the success of our brand. WKS
exemplifies exactly what we look for in new and existing franchisee
relationships, and we look forward to continuing this partnership
and opening even more El Pollo Loco restaurants with WKS in the
future.”
The 2,995 square foot restaurant has seating for 70 guests and
incorporates the brand’s new ‘Vision Design,’ which highlights an
authentic, Mexican-inspired atmosphere and encompasses El Pollo
Loco’s menu and brand identity. The new design features warm
textures, rustic elements and a focus on the Company’s signature
open kitchen layout which allows for guests to view El Pollo Loco’s
chicken as it is fire-grilled. The restaurant is open daily from
10:00 am to 10:00 pm.
For promotions and news on the new Orem location, fans can
follow the restaurant’s local Facebook page. El Pollo Loco fans are
encouraged to join the new Loco Rewards Loyalty Program and will
receive a free chicken avocado taco after signing up. Loco Rewards
members will be able to earn points, redeem rewards and manage
offers directly from the new El Pollo Loco mobile app, which is
available for download in both the Apple App Store and Google Play
Store.
About El Pollo Loco El Pollo Loco (Nasdaq:LOCO)
is the nation's leading fire-grilled chicken restaurant chain
renowned for its masterfully citrus-marinated, fire-grilled chicken
and handcrafted entrees using fresh ingredients inspired by Mexican
recipes. With more than 470 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas and Utah, El
Pollo Loco is expanding its presence in key markets through a
combination of company and existing and new franchisee development.
Visit us on our website at www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
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Rewards: www.elpolloloco.com/rewards
MEDIA CONTACT:
Christine Beggan/Kate
KohlbrennerICR203-682-8329LOCO@icrinc.com
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