Macy’s and Sachin & Babi Join Forces for Decadent Holiday Collection, SB by Sachin & Babi
October 31 2017 - 12:00PM
Business Wire
The glamorous line created for Macy’s by
husband and wife design team Sachin & Babi Ahluwalia features
resplendent textiles and superb craftsmanship, and is available in
149 Macy’s stores and macys.com in November
Sachin & Babi Ahluwalia, known for producing stunning pieces
through their eponymous line that has redefined eveningwear, have
created a dazzling collection for Macy’s (NYSE:M) that makes
dressing up fun, easy, and empowering this holiday season. With
close attention to detail and high fashion artistry, SB by Sachin
& Babi goes beyond traditional special-occasion wear with a
selection of breathtaking dresses and gowns, stylish statement
jackets, and mix-and-match tops, skirts and pants. Fans of the new
collection can preview the line on macys.com beginning Nov. 1,
prior to the official launch in stores on Nov. 15.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171031006123/en/
The SB by Sachin & Babi collection
created for Macy’s is a dazzling assortment of dresses and gowns,
stylish statement jackets, and mix-and-match tops, skirts and pants
perfect for celebrations this holiday season. Electric Sequin
Bomber Jacket, $199; Bond Lace Pant, $119; available at select
Macy’s locations and macys.com. (Photo: Business Wire)
"The collection was inspired by New York City nightlife, and its
captivating energy and optimistic spirit,” said Sachin Ahluwalia.
Babi Ahluwalia continued, “The collection combines classic evening
wear elements with 50 shades of shine, each piece makes a statement
offering powerful women the promise of elegance.”
The SB by Sachin & Babi collection is irresistibly radiant,
channeling the electrifying energy of a fabulous night on the town.
Party-ready dresses, gowns, and separates are rendered in
eye-catching and sumptuous fabrics, and the silhouettes are sharp,
highlighting the superb tailoring and construction within each
garment. Unexpected details are particular highlights of the
collection—a gold brocade mini dress features a bustle as well as
mesh detailing at the décolletage and a strip of sequins at the
hem. A silver skirt, also in brocade, has a subtle animal print
along with velvet trim, and has an accompanying blazer. Sequins are
employed masterfully and in unique ways, with a bomber jacket
boasting striped sequined sleeves, and a lace box top is elevated
through a striped sequined body. Sachin & Babi’s famed
embroidery skills and techniques run throughout the collection as
well, with delicate organza and lace blouses, dresses, and skirts
adorned with exquisite blue floral embroidery. SB by Sachin &
Babi combines uptown chic with downtown exuberance for a collection
that is perfect for all the It Girl’s fetes this holiday
season.
“Sachin & Babi have made names for themselves through their
beautifully crafted statement pieces women wear in their most
important moments,” said Cassandra Jones, senior vice president of
Macy’s fashion. “Their refinement and cultured sensibility set them
apart and we’re thrilled to have partnered with them to bring the
artistry of their bespoke clothing to the Macy’s customer for their
holiday celebrations.”
SB by Sachin and Babi, available on macys.com beginning Nov. 1,
will officially launch in 149 Macy’s stores on Nov. 15, and is
priced from $99 to $299.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. delivers fashion and affordable luxury to customers at
approximately 670 locations in 45 states, the District of
Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Sachin & Babi
Sachin & Babi Ahluwalia founded their eponymous label in
2009 in a quest to redefine eveningwear. Both native to India, the
couple first gained recognition in New York by designing and
manufacturing embroideries for the city’s renowned couture houses.
While passionate about their work, the duo longed to connect
directly with their customer. Motivated by the needs of
well-informed women who choose to live full lives, the designers
pioneered a category of beautifully crafted feminine statement
pieces that support women in their most important moments. With a
deep commitment to quality and respect for their clients, Sachin
and Babi produce most of their collection in their family owned
factory in Mumbai to ensure high fashion craftsmanship at
attainable luxury. Rich in culture, history and sensibility the
Sachin & Babi label proudly brings the artistry of bespoke
clothing to ready to wear.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171031006123/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.striderfukami@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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