NEW YORK, Oct. 19, 2017 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the leading commerce marketing technology company,
today announced the promotion of Jonathan
Opdyke to Chief Strategy Officer. This executive appointment
is an important and forward-looking step in the company's
commitment to its Commerce Marketing Ecosystem and the pivotal role
it plays to ensure collaboration, openness and transparency for all
participants. In his new role, Opdyke will reshape and strengthen
the strategic foundation in which Criteo evaluates and pursues
partnerships, alliances and acquisitions. He will also leverage his
vast market knowledge to foster deeper collaboration within the
commerce marketing ecosystem, delivering maximum performance and
profits for retailers and brands.
In 2016, Opdyke joined Criteo as President of Brand Solutions,
as part of the HookLogic acquisition. Opdyke has played an
instrumental role as part of the company's leadership team to
develop a vision and strategy that supports an open and trusted
ecosystem with no walls, which in turn creates an effective
environment for collaboration, paving the path for Criteo's
transformation to become the undisputed leader in commerce
marketing.
"The Criteo Commerce Marketing Ecosystem is founded on the idea
that an open and trusted ecosystem creates an environment for
collaboration and a powerful network effect that benefits all
participants," said Eric Eichmann,
CEO at Criteo. "Jon's strategic leadership will be instrumental in
driving the future growth of this network of retailers, brands and
partners, by developing innovative plans that solve for the
challenges our clients face today and in the future."
"Commerce marketing is emerging as the next big frontier in
digital media after search and social. Criteo is transforming
to tackle this opportunity, leveraging our strong foundation in
performance marketing," said Jonathan
Opdyke, CSO at Criteo. "Our growing Commerce Marketing
Ecosystem will empower clients to sell more and compete in a
rapidly changing industry. This means new forms of
collaboration and partnerships, as well as developing and acquiring
the right technologies. I'm excited to drive this effort for
Criteo."
Prior to his roles at Criteo, Opdyke co-founded HookLogic in
2004, growing it to a global enterprise powering advertising
programs across the internet's most recognized ecommerce sites. He
also led internet strategy for Xerox Corporation and international
operations for online ad pioneer, Beyond Interactive. He holds
Master's and Bachelor's degrees in Industrial and Operations
Engineering from the University of
Michigan Tauber Institute for Global Operations.
About Criteo
Criteo (NASDAQ: CRTO), the leader in
commerce marketing, is building the highest performing and open
commerce marketing ecosystem to drive profits and sales for
retailers and brands. 2,700 Criteo team members partner with
16,000 customers and thousands of publishers across the globe to
deliver performance at scale by connecting shoppers to the things
they need and love. Designed for commerce, Criteo Commerce
Marketing Ecosystem sees over $550
billion in annual commerce sales data. For more information,
please visit www.criteo.com.
Media Contact:
Kenya Hayes
k.hayes@criteo.com
(703) 589-7595
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SOURCE Criteo