Tractor Supply Unleashes 4health Untamed to Feed Your Pet’s Primal Hunger
August 29 2017 - 4:06PM
Tractor Supply Company, the nation’s largest rural lifestyle
retailer and manufacturer of 4health® premium pet food and treats,
will satisfy your pet’s primal hunger with the launch of Untamed, a
dog and cat food line made from exotic meats.
Untamed expands the successful 4health brand with six
grain-free, dry-food formulas made from the meats that dogs and
cats crave—buffalo, boar, lamb, duck, salmon and trout. Offering
quality nutrition with a rich balance of vitamins, minerals, omega
fatty acids, antioxidants and protein, Untamed includes
super-premium options for both dogs and cats.
- For dogs: the Southern Bayou Recipe, a wild boar and lentil
formula; and the Red Canyon Recipe, a buffalo and lentil formula
- For cats: the Stillwater Marsh Recipe, a duck and lentil
formula; and the Glacial Stream Recipe, a salmon and lentil
formula
Additionally, Untamed will feature two limited-ingredient,
grain-free dog food formulas where meat is 49 percent of the
ingredients: the Wild River Recipe, a trout and lentil formula; and
the Open Highland Recipe, a lamb and lentil formula.
Manufactured in the United States, every bag of Untamed is
packed with high-quality meat and mixed with lentils for additional
protein and essential nutrients.
“The first ingredient of 4health Untamed is always a natural
meat found in the wild, which creates a flavor profile that our
dogs and cats instinctively crave,” said Seth Estep, senior vice
president and general merchandise manager at Tractor Supply. “With
Untamed, your pet is eating the same nutritious, lean meats its
ancestors ate to survive and you’re saving money on healthy food
that ignites your pet’s wild spirit.”
Untamed’s exotic meat-first formulas have important health
benefits for dogs and cats, according to Alexia Heldman, a
board-certified veterinary nutritionist for 4health.
“Pet owners looking for wholesome, flavorful nutrition will find
that the lean, exotic meats used in Untamed have fewer calories and
far less fat than traditional pet food proteins,” Heldman said.
“You will never see starchy fillers, artificial flavors or
unhealthy additives that can cause allergies or digestive
problems—only delicious, real food sources filled with the
nutrients and quality your pet deserves.”
In addition to Untamed, 4health produces a variety of products
for puppies, kittens, dogs and cats, including dry and wet dog and
cat food and dog treats. Untamed and all 4health products are
available exclusively at Tractor Supply stores nationwide and at
TractorSupply.com.
About Tractor Supply CompanyFounded in 1938,
Tractor Supply Company is the largest rural lifestyle retail store
chain in the United States. At July 1, 2017, the Company operated
1,630 Tractor Supply stores in 49 states and an e-commerce website
at www.tractorsupply.com. Tractor Supply stores are focused on
supplying the lifestyle needs of recreational farmers and ranchers
and others who enjoy the rural lifestyle, as well as tradesmen and
small businesses. Stores are located primarily in towns outlying
major metropolitan markets and in rural communities. The Company
offers the following comprehensive selection of merchandise: (1)
equine, livestock, pet and small animal products, including items
necessary for their health, care, growth and containment; (2)
hardware, truck, towing and tool products; (3) seasonal products,
including heating, lawn and garden items, power equipment, gifts
and toys; (4) work/recreational clothing and footwear; and (5)
maintenance products for agricultural and rural use.
Media Contact: Brandon Puttbrese
bputtbrese@gsandf.com
615-385-1100 x2100
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