DOHA,
Qatar, Oct. 14, 2024 /PRNewswire/ -- QNB Group, a
leading financial institution in the Middle East and Africa, has announced a significant strategic
move to unify its brand in Egypt
and Turkey. The rebranding will
see QNB Alahli in Egypt and QNB
Finansbank in Turkey operating
under the single name "QNB."
This decision reflects the group's commitment to strengthening
its global presence and providing a seamless banking experience to
its customers. By unifying the brand, QNB aims to streamline its
operations and enhance collaboration between its subsidiaries,
solidifying its position as a leader in the banking sector.
Mr. Abdullah Mubarak Al Khalifa,
Group Chief Executive Officer of QNB, stated: "We are excited to
unveil our unified brand identity in Egypt and Turkey. This strategic step underscores our
commitment to making our brand stronger and more organized,
embedding it in the minds of our customers worldwide. By
consolidating our operations under the QNB banner, we are better
positioned to drive innovation, expand our reach, and deliver
greater value to our shareholders.
With this rebranding, QNB looks forward to continuing its
success and growth in the coming years, maintaining its core values
of integrity, excellence, and customer focus.
QNB Group currently ranks as the most valuable bank brand in the
Middle East and Africa, with a brand value of USD8.4 billion. Through its subsidiaries and
associate companies, the Group extends to 28 countries across three
continents providing a comprehensive range of advance products and
services. The total number of employees is 31,000 operating from
approximately 900 locations, with an ATM network of more than 5000
machines.
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