Recurly Appoints Industry Leader Priya Lakshminarayanan as Chief Product Officer to Drive Next-Generation Subscription Platform Innovation
October 08 2024 - 9:30AM
Business Wire
The appointment is set to accelerate the
product innovation roadmap, while strengthening and investing in
strategic partnerships, both of which will fuel continued
growth
Recurly®, a leading subscription management
platform, today announced the appointment of Priya Lakshminarayanan
as Chief Product Officer (CPO). Lakshminarayanan, who brings more
than two decades of experience leading product organizations, will
accelerate the company’s mission of empowering brands to stay ahead
of evolving subscriber expectations.
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“Global brands rely on Recurly’s innovative platform and
strategic partnership to help them deliver amazing subscription
experiences for their customers,” said Joe Rohrlich, CEO at
Recurly. “Priya's proven track record of balancing engineering
excellence while keeping the customer at the forefront will be
instrumental in enabling subscription leaders to build, scale, and
grow.”
Lakshminarayanan blends her strong engineering background with a
deep empathy for customers, enabling her to innovate, launch and
scale impactful new product initiatives. She comes to Recurly from
Brex, the AI-powered spend management platform, where she was
responsible for driving product-led growth and championing
expansion into the Enterprise segment. Prior to Brex, she was at
Meta leading the Trust and Safety efforts for Commerce and Business
Messaging products across the Meta family of apps. She has also led
numerous product releases from launch to scale at companies
including Microsoft, EMC, and PayPal.
“My passion is building innovative products and leading teams to
deliver strong outcomes,” said Lakshminarayanan. “I’m excited to
join Recurly at such a pivotal moment and was drawn to the
customer-first approach and focus on helping merchants navigate,
scale, and thrive in the subscription industry. I’m thrilled to
lead the team to accelerate our delivery of innovative solutions
that will enhance subscriber experiences and get our customers
ahead of what’s next.”
Also announced today, Jonas Flodh will step into a new role as
Head of Strategic Partnerships and Corporate Development at
Recurly. Flodh will focus on deepening and expanding relationships
with Recurly’s partner ecosystem to deliver increasing value to
merchants and their subscribers.
“I’m thrilled to have Jonas leading strategic partnerships and
our corporate development strategy,” said Rohrlich. “His knowledge
of our industry and deep relationships with partners will be key in
driving increased value for our collective partners and
merchants.”
This news follows the announcement of the company’s brand
evolution aligned with its subscriber-centric approach, global
expansion with new offices in Austin, London, and Medellin, and the
unveiling of Recurly Compass. This suite of innovative, AI-driven
tools will deliver personalized, proactive insights, empowering
subscription teams to swiftly identify and act on new growth
opportunities. Other innovations delivered this year include
revolutionary dashboards and built-in benchmarks and a lifecycle
engagement tool that drives proactive, personalized, in-app
experiences to keep subscribers engaged and increase brand
loyalty.
To learn more about Recurly and getting ahead of what’s next,
visit www.recurly.com.
About Recurly
Recurly is how leading brands grow subscription revenue.
Thousands of innovative companies and growth leaders in streaming
media, digital publishing, software, travel, and health and
wellness industries rely on Recurly to help them get ahead of
what’s next. Recurly’s all-in-one platform and full flexibility is
how customers are earning an average return on investment of 14x.
Companies like Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid,
and Sprout Social choose Recurly to manage and optimize their
subscriber lifecycles with ease. Founded in San Francisco in 2009,
Recurly has offices in Broomfield, London, and Medellin. Learn more
at recurly.com.
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Lisa Preuss VP, Brand and Content press@recurly.com