Storj partner demos at IBC
booth #5.F79 showcase how industry leaders address these demands by
leveraging the distributed cloud
AMSTERDAM, Sept. 12,
2024 /PRNewswire/ -- According to new survey findings
announced today by Storj, media production is becoming more remote,
collaborative and geographically dispersed, concurrent with rising
awareness of data's massive carbon impact amidst migration to the
cloud for media workflows. These demands are driving adoption of
distributed cloud storage which leverages spare capacity around the
world, to ensure data is globally available at the edge, and to
reduce the carbon impact of data stored by up to 83%.
Released just ahead of IBC2024, findings of the survey conducted
in August 2024 of 500 US and UK-based
decision makers in the media and entertainment industry show:
- 67% of production decision-makers say they have a
responsibility to store media sustainability, yet only half are
aware of the carbon impact of media storage.
- 70% believe cloud storage allows them to operate more
sustainability.
- UK media production decision makers have higher carbon impact
awareness vs. U.S. peers, while both embrace more remote work and
cloud usage.
The survey, conducted by independent survey company Pollfish and
commissioned by Storj, identifies a gap between low awareness of
carbon costs tied to media storage decisions and high perceived
responsibility to store data sustainability. Only 52% of
respondents are aware of the carbon costs created by media storage,
yet over two-thirds (67%) agree film productions have a
responsibility to store media sustainability. Additionally, 70%
believe cloud storage allows them to operate more sustainably.
Attitudes across the UK and U.S. differ. UK-based respondents
are more aware (67%) of carbon costs tied to media storage than
U.S. peers (46%), and believe more firmly that film productions
have a responsibility to store media sustainability: 85% in the UK
compared to 60% in the U.S.
"The amount of data being produced globally today is massive,
which is driving carbon impact from mining and manufacturing hard
drives and emissions from data centers," said Colby Winegar, CRO of Storj, "as work becomes
more remote and collaborative, we see a full-scale shift towards
cloud storage, and we're glad the survey results reflect a strong
sense of responsibility to store data more sustainably. Storj is
delivering the necessary education to help production companies go
beyond renewable energy and make higher-impact sustainability
decisions in their cloud storage strategies, investing in solutions
that extend the lifetime of technology, use it more efficiently,
and reduce data replication."
Media Productions are Going Global and Into the
Cloud
Nearly three-quarters (72%) of respondents affirmed
that film production is becoming more remote, more collaborative
and open to leveraging resources and team members globally. In the
UK, this belief is shared by 84% of IT decision-makers at media
& entertainment organizations. The majority of all respondents
(52%) see this trend continuing.
This is driving large-scale migration to cloud storage for media
and entertainment organizations, with those based in the UK storing
a larger percentage of their data in the cloud compared to their
U.S. peers:
Stores over a quarter of data in cloud
- UK: 86%
- U.S.: 64%
- All: 70%
Stores over half of data in cloud
- UK: 49%
- U.S.: 39%
- All: 42%
The overwhelming majority of respondents (80%) said it's
important or very important to migrate to cloud-based technology.
When asked what storing files in the cloud allows them to do,
respondents said:
- 75% - Accelerate global collaboration
- 70% - Work with the best people regardless of location
- 65% - Save money
- 64% - Meet deadlines with less pressure
"Distributed cloud storage and infrastructure built on the
distributed cloud empower filmmakers to accelerate creative output
and realize the vision we have as storytellers," said Jordan Maltby, CEO and Founder of Shadow Magic
Studios, "these solutions empower us to work with more speed,
efficiency and security while reducing our carbon impact by up to
83%. Ultimately, the distributed cloud enables media and
entertainment visionaries to be more creative and prolific."
Data centers account for up to 1.5% of global electricity
consumption and are responsible for 1% of energy-related greenhouse
gas emissions, which could rise to 8% without action. Data centers
have a greater carbon footprint than the commercial aviation
industry. Meanwhile, servers operate inefficiently;
the average rate of server utilization is only 12-18% of
capacity. Storj helps growing businesses reduce the overall carbon
footprint of storing and distributing data by leveraging spare
capacity from drives operated by individuals and data centers
around the world.
Storj at IBC2024 in Amsterdam
Storj will exhibit at
IBC2024, September 13-16, at RAI
Amsterdam, booth 5.F79 featuring partner and customer demos at the
booth from Shadow Magic Studios, Beam Transfer, Ortana Media Group,
cunoFS, GB Labs, Varnish Software, Signiant, and iconik.
The demos show how Storj increases the value of media
workflow solutions, making them faster, more global and more
sustainable. Storj partners will unveil new products and features
built on the distributed cloud, including GB Labs' Nebula NAS,
linking enterprise post-production teams for seamless
collaboration, and Beam Transfer, for transferring and managing
large, encrypted files anywhere in the world.
Storj will also present on behalf of the Digital Sustainability
Alliance, which Storj co-founded, and participate in sessions in
collaboration with the MTSS (Media Tech Sustainability Series)
together with Greening of Streaming.
About Storj
Storj is redefining the cloud to advance
the future of data—sustainably and economically. Storj leverages
the vast global supply of underutilized resources to deliver
services with better security, durability and performance.
Experience up to 90% lower costs and carbon reduction with
Storj.
Follow Storj on LinkedIn, X and Instagram.
Press Contact:
Jackie Lucas
Vice President, Global Communications
383181@email4pr.com
978-255-1159
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SOURCE Storj