LONDON, Sept. 12, 2024 /PRNewswire/ -- Matthijs
Wilhelmus, CEO of BASI Systems, has been named twice in the 2024
CEO Awards, winning the title of "Best CEO in the Pilates Equipment
Industry" & "Growth Strategy CEO of the Year – Netherlands".
The 2024 CEO Awards celebrate the most respected C-level
executives globally across various sectors. Unlike many accolades
that focus on company success, these awards spotlight the
individual achievements of senior executives who drive their
corporations forward. The goal is to recognise worthy individuals
and inspire other business leaders to achieve similar success.
Matthijs Wilhelmus assumed the
role of BASI Systems CEO in late 2023, transitioning from his
position as a Board Member. With a background spanning diverse
industries, he brings extensive experience in brand-driven growth.
"We strive for perfection in everything we do at BASI Systems,"
said Wilhelmus. "I am honoured to win these awards, and see them as
a recognition for the hard work of all our teams in building a
future-ready organisation."
As a former professional athlete, Wilhelmus embodies a
relentless pursuit of excellence and a refusal to accept the status
quo. Recognising the rapid developments in the fitness and
lifestyle wellness market, the organisation restructured in 2023 to
better support its customers' business growth. This involved
revamping the commercial team, increasing investments in marketing
and innovation, and optimising operations processes.
Today, BASI Systems, with Wilhelmus as its award-winning CEO,
collaborates with thousands of Pilates professionals worldwide, in
more than 70 countries across 6 continents, blending tradition with
innovation and contemporary science. Leveraging years of teaching
experience and industrial engineering expertise, the company's
equipment is renowned for its quality, functionality, and
design.
Wilhelmus recognizes the pivotal role of leadership at BASI
Systems, along with the transformative potential of assembling the
right team. "At BASI Systems, individual development and company
advancement are intertwined. By ensuring the right people are in
the right roles, we create a roadmap for success and build a
high-performing organisation," added Wilhelmus. "Winning is a
collaborative endeavour".
Pilates has captivated enthusiasts worldwide for generations.
Rooted in its ability to strengthen while harmonising body and mind
via the core principles laid down by Joseph and Clara Pilates -
breath, concentration, control, precision, centre and flow. BASI
Systems remains at the forefront of this movement, delivering
unparalleled Pilates experiences for more than a decade.
The leadership of Matthijs
Wilhelmus is a testament to the company's commitment to
innovation, excellence, and customer satisfaction. Driving growth
and embracing competition in a rapidly growing and diversifying
industry, BASI Systems continues to set Pilates industry standards
as an equipment manufacturer revered by practitioners for its
commitment to handcrafted quality and design.
For more information about BASI Systems, visit
www.basisystems.com
Further information about the Business Worldwide CEO Awards can
be found at
https://www.bwmonline.com/2024-ceo-awards-winners/
About Business Worldwide Magazine
Business Worldwide Magazine is the leading source of business
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finance, business strategy and changes in legislation. This
readership includes CEO/CFO - Banks, Corporate Lawyers and Venture
Capital/Private Equity Companies to name a few.
Contact
David Jones
Awards Department
E: david@bwmonline.com
W: www.bwmonline.com
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