SHEIN’s Back-To-School Pop-Up Tour Takes Over Ontario
September 10 2024 - 8:30AM
SHEIN, the leading online global fashion retailer, is excited to
share the success of its recent activation in Ontario. From August
28 to September 7, the colourful mobile pop-up station journeyed
across the province, bringing vibrant style to fashion enthusiasts.
This engaging experience featured a graffiti-styled mobile pop-up
truck that made stops at major university campuses, including the
University of Toronto (St. George and Scarborough), York
University, Western University, Queen's University, and Toronto
Metropolitan University. The tour also brought the truck to the
iconic Canadian National Exhibition (CNE), attracting over 25,000
visitors and delivering fashion and fun directly to students and
families.
The SHEIN truck, adorned in bright shades of green and hot pink,
served as a hub for fashion-centric activities, allowing
participants to customize their looks with t-shirt printing while
exploring SHEIN's latest offerings in women's wear, men's wear,
home goods, stationery, and accessories. The activation featured
exclusive collections, including the highly anticipated GLOWMODE x
Harry Potter line, captivating attendees with immersive
experiences.
In addition to celebrating style, SHEIN showcased a strong
commitment to sustainability throughout the campus tour. The brand
collected gently used clothing from students, which will be donated
to a local non-profit organization dedicated to supporting those in
need. This initiative aims to make a meaningful impact on the
community, further reinforcing SHEIN's dedication to both fashion
and social responsibility.
The truck activation also included numerous promotions and
giveaways, welcomed a new group of campus ambassadors, and marked
SHEIN's successful debut at the CNE as a contributing partner. The
vibrant atmosphere and engaging activities allowed SHEIN to connect
with students and families, celebrating the end of summer and
generating excitement for the upcoming school year.
About SHEINSHEIN is a global online fashion and
lifestyle retailer, offering SHEIN branded apparel and products
from a global network of vendors, all at affordable prices.
Headquartered in Singapore, SHEIN remains committed to making the
beauty of fashion accessible to all, promoting its
industry-leading, on-demand production methodology for a smarter,
future-ready industry. To learn more about SHEIN Canada, visit
ca.shein.com.
Pop-Up Microsite | LINK
Instagram | @shein_ca
#BTSwithSHEIN
- SHEIN’s Back-To-School Pop-Up Tour Takes Over Ontario
- SHEIN’s Back-To-School Pop-Up Tour Takes Over Ontario
Christie Li
SHEIN
christie@conversationagency.ca