GUILFORD, Conn., Aug. 6, 2024
/PRNewswire/ -- Brook + Whittle is proud to announce that its
GreenLabel® BlockOut™ light-blocking shrink sleeve solution has
received recognition from the Association of Plastic Recyclers
(APR) as meeting or exceeding the voluntary requirements for APR
Design® for Recyclability Recognition. Additionally, How2Recycle®
has evaluated the solution and has pre-qualified it as widely
recyclable on eligible clear PET bottles. The recognition from
both organizations highlights Brook + Whittle's commitment to
advancing circular packaging solutions and its role in driving
sustainability in the labeling industry.
The APR Design® for Recyclability Recognition program evaluates
the materials, components, and design of packaging to ensure it is
compatible with recycling systems and can be effectively recycled.
Brook + Whittle's recyclable light-blocking shrink sleeve has been
recognized for its innovative design that not only meets the high
recyclability standards but also offers superior protection for
light-sensitive products.
How2Recycle is a standardized labeling system that clearly
communicates recycling instructions to the public. It aims to make
recycling easier and more transparent by providing consistent and
accurate information on how to recycle various types of packaging.
How2Recycle's pre-qualification of Brook + Whittle's light-blocking
shrink sleeve solution on eligible clear PET bottles as widely
recyclable* further emphasizes the company's commitment to
recyclability and helping consumers make informed recycling
choices.
"We are honored to receive this important recyclability
recognition from the APR and How2Recycle label pre-qualification,"
said Mark Pollard, CEO of
Brook + Whittle. "Our team has worked tirelessly to develop a
solution that addresses the critical need for recyclable packaging
while ensuring product integrity. This recognition validates our
efforts and reinforces our commitment to sustainability and
responsible innovation."
"APR is pleased to recognize Brook + Whittle for their
GreenLabel® BlockOut™, light-blocking shrink sleeves," said
Curt Cozart, Chief Operating
Officer at APR. "With the expansion of the market in
light-sensitive beverages, these labels will enable brands to move
from opaque and dark PET bottles to clear PET bottles while still
protecting their product. This is a considerable improvement for
the industry that will increase the amount of clear PET coming to
reclaimers and allow for more bottle-to-bottle circularity."
* The assigned label for on-pack usage may change due to product
application, attachments, or other factors.
About Brook + Whittle
Brook + Whittle is one of North
America's leading manufacturers of pressure-sensitive,
shrink sleeves, flexible packaging, and heat transfer labels.
Headquartered in Guilford,
Connecticut, the company operates sixteen locations across
the US. The company delivers value to customers through sustainable
packaging, complex decoration, digitalization, and industry leading
lead-times. To learn more about Brook + Whittle, visit
brookandwhittle.com
Contact:
Brook + Whittle
marketing@bwhittle.com
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SOURCE Brook + Whittle