Ahold Delhaize USA Brands Team With Havas Media Network to Advance Media Efficiency, Capabilities
August 06 2024 - 10:15AM
Leading grocery retail group Ahold Delhaize USA announced today
that four of its brands, Giant Food, The GIANT Company, Hannaford
and Stop & Shop, have selected Havas Media Network North
America as their media agency of record as they continue to drive
efficiency through scaled media. Creating relevance and precision
leveraging real time data will be at the center of the engagement
with Havas Media Network, which will support strategy, planning and
activation across all traditional and digital channels for the
in-scope brands.
“Reaching customers digitally is and will remain an integral
part of advancing our brands’ omnichannel strategies,” said Keith
Nicks, Chief Digital Officer for Ahold Delhaize USA. “As we
continue to equip our brands to compete in their marketplaces,
being efficient with media not only enables our brands to be where
their customers are with relevant offers – but save to reinvest in
more of what their customers want.”
As part of the digital execution, Havas Media Network will also
implement dynamic creative optimization, which will enable the
four ADUSA brands to create personalized ads based on real-time
data.
“We’re equally excited to launch capabilities that enable
personalization and a great experience for our brands’ customers,”
added Caroline Masullo, Head of Digital Marketing, Ahold Delhaize
USA. “We look forward to beginning campaigns with Havas Media
Network later this year and evaluating ways to further scale the
relationship over time.”
“We’re thrilled to be expanding our partnership with ADUSA and
its brands,” said Greg James, CEO of Havas Media Network North
America. “Employing our extensive expertise in retail, proactive
leadership, and the power and efficiency of a data-led strategic
approach, we’re excited to leverage our innovation to create
solutions that help these four omnichannel brands achieve their
goals.”
About Ahold Delhaize USAAhold Delhaize USA, a
division of global food retailer Ahold Delhaize, is part of the
U.S. family of brands, which also includes five leading omnichannel
grocery brands – Food Lion, Giant Food, The GIANT Company,
Hannaford and Stop & Shop. When considered together, the
companies of Ahold Delhaize USA comprise the largest grocery retail
group on the East Coast and the fourth largest grocery retail group
in the nation, serving millions of omnichannel customers each week.
For more information, visit www.adusa.com.
About Havas Media NetworkHavas Media Network
(HMN) is the media experience agency. Havas Media Network delivers
this brand promise through the Mx System, where meaningful media
helps build more meaningful brands. Havas Media Network is part of
the Havas group, owned by Vivendi, one of the world's largest
integrated content, media, and communications groups. Havas Media
Network is home to more than 10,000 specialists across 150
countries worldwide, with 73 Villages. Global clients include
Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Reckitt
Benckiser, among many others. For more information, visit the
website or follow Havas Media Network on Twitter @HavasMedia,
LinkedIn @HavasMediaNetwork, Facebook @HavasMedia or Instagram
@havas.
Media ContactsErin DeWatersDirector,
Communications, Ahold Delhaize USAerin.dewaters@adusa.com
Mia GabrielCommunications Manager, Havas Media Network North
AmericaMia.gabriel@havasmedia.com