The Houston-Based Cleaning Brand is
Collaborating With H-E-B To Help Neighbors Recover
HOUSTON, Aug. 5, 2024
/PRNewswire/ -- In response to Hurricane Beryl recently making
landfall in Houston, causing
insurmountable damage and loss, AlEn USA, in partnership with H-E-B, is announcing
a donation of 66,096 lbs of Cloralen® Concentrated Bleach to the
Houston Food Bank. The cleaning supplies will be distributed to
nearly 11,000 households to help restore a "sense of home". As the
premier cleaning company for Hispanic American families, AlEn
USA and its brands – Ensueño®,
PINALEN®, and CLORALEN® – know that for many people, a clean
home also brings peace of mind and a feeling of stability.
The aftermath of a hurricane requires heavy-duty clean-up
solutions, which is why AlEn USA
is donating their high-performance, multi-surface Cloralen
concentrated bleach. The product is a stain remover, cleaner and
deodorizer that can be used throughout the entire home. A week
after Hurricane Beryl hit the region, local residents endured a
heatwave and many are still without power, which is why it is
critical that people keep their homes clean and sanitized to
maintain healthy living conditions.
"In the wake of a hurricane, step one is to remove mold and
bacteria from your living spaces to maintain physical health, but a
clean home is much more than that," said Greg Schwarz, Executive Vice President &
Country General Manager at AlEn USA. "When the world around you feels out of
control, having a clean space and a safe place to live is a major
contributor to mental and emotional well-being. All of us at AlEn
USA are committed to building a
cleaner world and hope that through this donation we can contribute
to those facing challenges."
"We are grateful to have such a generous supplier, AlEn
USA, make such an impactful
donation to help us to take care of our community when it's needed
the most. They are a shining example of Texans Helping Texans and
we are proud to partner with them," said Lisa Helfman, Managing Director, H-E-B Public
Affairs.
"Houston Food Bank is so grateful for the support of AlEn
USA during the pandemic and in
response to Hurricane Beryl," said Brian
Greene, president/CEO of Houston Food Bank. "This donation
of 66,096 lbs. of bleach will support neighbors throughout our
18-county service area affected by the extended power outages and
as they continue to recover from Beryl. These items are extremely
helpful for our neighbors, and we look forward to our continued
partnership with AlEn USA for
years to come."
In addition to financial support, AlEn USA provides volunteer work and community
giveback campaigns year-round. Employee volunteers have
participated in activities including cleaning public spaces and
schools, natural disaster relief, educational work, local
fundraising, races for a cause, reforestation and recycling. The
company's mission is to build a cleaner and more sustainable world,
and connecting with the local Houston and Texas areas is one important step towards that
greater goal.
About AlEn USA
Headquartered in Houston, Texas, AlEn USA is a subsidiary of AlEn, a Mexican
corporation dedicated to generating innovative hygiene and wellness
solutions for the home through high-value brands. With 75 years of
experience, its purpose is to build a cleaner and more sustainable
world for you. AlEn Foundation represents the company's commitment
to social and environmental development of communities; investing
in projects related to education, environment and communities,
while also leveraging the benefits of AlEn family products to bring
cleanliness and well-being. For more information, visit
www.alenusa.com.
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SOURCE AlEn USA