VSiN, The Sports Betting Network, Names Steve Cohen Executive Vice President of Talent and Programming
August 05 2024 - 10:00AM
VSiN, The Sports Betting Network (“VSiN”), announces the
appointment of long-time media industry executive Steve Cohen as
the network’s Executive Vice President, Talent and Programming.
Cohen spent the last 20 years as the Senior Vice President of
Sports Programming at SiriusXM, where he built and oversaw their
sports talk radio stations, including channels done in
collaboration with all professional sports leagues. He will join
VSiN leadership in working to rapidly expand sponsorship,
distribution, and audience, while continuing to deliver the most
credible content sports bettors can find anywhere.
“With more than 37 years under his belt, Steve is one of the
most respected and innovative executives in the media business and
was key in VSiN’s original launch on SiriusXM,” said VSiN Founder,
Brian Musburger. “Having launched more than a dozen sports talk
radio stations, including SiriusXM NFL Radio and Mad Dog Sports
Radio following a successful 17-year career in terrestrial radio,
it’s hard to find a media leader with more experience giving an
audience exactly what they’re looking for. He is a beloved manager
with a track record of getting the best out of talent and a unique
understanding of the importance of unbiased, credible information
for sports bettors.”
With a focus on delivering superior sports betting programming,
Cohen will identify new talent, strengthen the network’s lineup,
and create additional content for broader distribution. The network
will leverage his decades of experience across sports and media
channels to support VSiN’s mission of delivering sports news,
analysis and insights that bettors use to help make more informed
betting decisions.
“Since I first met the team back in 2015, I’ve known that they
were building something special,” said Cohen. “I’m excited to join
a group that has always been at the forefront of the sports betting
industry and look forward to the opportunity to leverage my
experience creating content across every sport and medium to
deliver an exceptional product that satisfies the content needs of
all sports fans, especially those who wager on sports.”
Cohen joined SiriusXM in 2004 and, as Senior Vice President of
Sports Programming, he built and oversaw the company’s sports news
and talk programs on all of SiriusXM’s sports channels, including
the hiring of talent, show development and production. He led the
development and launch of first-of-their-kind dedicated
league-partnered sports radio channels like SiriusXM NFL Radio,
SiriusXM NBA Radio, and SiriusXM NASCAR Radio. In addition, Cohen
and his team built and programmed SiriusXM Fantasy Sports Radio,
SiriusXM College Sports Radio, SiriusXM FC, SiriusXM Fight Nation,
the all-sports Mad Dog Sports Radio channel, as well as individual
channels dedicated to the Power Five college conferences. He
oversaw MLB Network Radio, SiriusXM NHL Network Radio and SiriusXM
PGA TOUR Radio channels since the merger of Sirius and XM in 2008.
He was also responsible for overseeing all live play-by-play
programming available to SiriusXM listeners, including NFL, MLB,
NBA and NHL games, NASCAR, IndyCar, Formula One, golf, college
sports, international soccer, horse racing and more.
Before joining SiriusXM, Cohen worked at WFAN Sports Radio in
New York, where he served as the Executive Producer for both the
New York Jets Radio Network and New York Giants Radio Network. He
was among the pioneers of the fantasy sports industry when he
founded the Pro Football News and Injury Report in the early 1990s
and was inducted into the Fantasy Sports Hall of Fame in 2017. In
addition to his hosting on WFAN, Sirius XM, Westwood One and Fox
Sports Radio, he has written for several print and digital outlets,
including ESPN.com, the New York Daily News, New Haven Register,
Seattle Post-Intelligencer and the Newark Star-Ledger.
Recently Cohen was honored as the recipient of the 2024 Jeff
Smulyan Award given by Barrett Media. Cohen oversaw programming
that won multiple Cynopsis and Ad-Week Awards for Best Radio shows
and podcasts and he and his team received the 2005 Eclipse
Award.
A graduate of the University of Arizona, Cohen began his career
in 1987 as a board operator and tape editor at WFAN.
About VSiN VSiN, The Sports Betting Network, is
the first sports media company dedicated to providing news,
analysis and proprietary data to the millions of Americans who
wager on sports and make sports betting a multibillion-dollar
industry. Fueled by award-winning broadcasters and legendary
oddsmakers, the network informs and entertains consumers with the
latest sports betting news and industry trends on multiple
platforms. Fans can access VSiN content on YouTube TV, Rogers’
Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet
LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 300
terrestrial radio stations throughout the U.S., VSiN.com, and
VSiN.com/Podcasts.
VSiN’s newsroom studio is located in the sportsbook at the Circa
Resort and Casino in Las Vegas.
Media Contact:
VSiN Michelle Musburger michelle@vsin.com 773.230.0629