Hisense Group Chairman Visits Dubai to Outline Growth Strategy in the
Middle East and Africa
DUBAI, UAE, July 10,
2024 /PRNewswire/ -- Hisense, the global home
appliance and consumer electronics brand, has reinforced its
dedication to the Middle East and
Africa (MEA) region with a focus
on future growth. This commitment is evident through the strategic
investments and expansion plans outlined by Hisense Group Chairman,
Jia Shaoqian, during his recent
visit to Dubai,
UAE.
During his visit, he conducted a roundtable meeting with the
leadership of Hisense's key business partners in the MEA region,
shared his future vision, and discussed the strategic growth plan
for the region. Under the leadership of Jason Ou, President of Hisense MEA, the company
is charting a clear course for initiatives and plans, ensuring a
strengthened market presence and the delivery of superior products
and services to customers across the region.
Significant Market Growth and Expansion Plans
Hisense has experienced exceptional growth in the MEA region,
with business revenue doubling since 2019 and brand equity
increasing by over 120% during the same period.
"Hisense is committed to bringing groundbreaking technology
and high-tech innovation to households in the Middle East and Africa to uplift consumers' lives. Our growth
in this region is a testament to our commitment, and we are excited
to continue building on this success," said Jia Shaoqian,
Hisense Group Chairman.
He continued, "Hisense is at a critical growth phase in its
lifecycle, and soon we will become a leading global force within
the industry. To accelerate this, we are expanding our core
business foundations such as investment in technology innovation,
R&D centers, expansion of global production bases, global
brand-building sponsorship initiatives, enhancing our service
network, and amplifying efficiencies in supply chain and
logistics."
Strengthening Partnerships and Collaboration
"With the diversity and dynamic environment in the widely
spread MEA region, working closely with our partners in the
Middle East and Africa is key to our success. This
collaboration allows us to develop local strategies that leverage
their expertise and market knowledge. Our goal is to create
outstanding experiences and strengthen our connection with both
partners and consumers in this vibrant region," said
Jason Ou, President of Hisense
MEA.
Local R&D and Production Initiatives
Further demonstrating its commitment to the region, Hisense
leverages its existing state-of-the-art R&D center
strategically located in Dubai Media City. This center plays a
crucial role in product development tailored to the specific needs
and preferences of MEA consumers. To ensure efficient
distribution and meet surging demand across North Africa and the Levant, Hisense plans to
establish new production facilities in the region, starting with
Egypt, with the launch scheduled
for late 2024. These facilities will not only streamline logistics
and expedite deliveries, but also create local jobs and contribute
to the economic growth of the region. This investment in local
production highlights Hisense's long-term commitment to the
regional market and its vision of enhancing lives through
technology.
Enhancing Consumer Experience and Market Share
Hisense's strategic initiatives in the Middle East and Africa are designed to strengthen the
connection between the brand and its customers, creating meaningful
and exceptional experiences. By investing in local R&D and
production, enhancing partnerships, and leveraging advanced
technology and innovations, Hisense is poised to increase its
market share and solidify its position as a leader in the region's
home appliance and consumer electronics market.
About Hisense
Hisense, established in 1969, is a global home appliance and
consumer electronics brand operating in over 160 countries.
Specialising in multimedia, home appliances, and IT solutions,
Hisense prioritises integrity, innovation, and sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the Laser TV, ULED Local Dimming Backlight Control and chip
technology, developing 8K ultra
high-definition display chips, TV SoC chips, and AI chips. Beyond
consumer electronics, Hisense excels in B2B industries such as
intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events such as FIFA World Cup
Qatar 2022™, UEFA EURO 2020™ and UEFA EURO 2024™, and clubs
such as Paris Saint-Germain.
With 34 industrial parks, 26 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the
MENA region, Hisense ensures efficient manufacturing, innovation,
and distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
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SOURCE Hisense Middle East