SugarCRM Awarded Prestigious 2024 Sales and Marketing Technology “Sammy” Award for the Fourth Year Running
July 01 2024 - 10:00AM
Business Wire
Sugar’s AI-Driven CRM Platform is Honored for
Excellence and Innovation in Redefining How Businesses Connect with
Customers
SugarCRM, provider of the award-winning intelligence-driven
sales automation platform, has been named “Product of the Year” by
Business Intelligence Group in the 2024 Sales and Marketing
Technology Awards program, also known as The Sammys. The awards
honor excellence in helping to solve the everyday challenges
organizations have connecting and collaborating with prospects and
customers.
This is Sugar’s fourth straight Sammy award win; the company
previously was named “Product of the Year” in 2023 and 2021 and
“Organization of the Year” in 2022.
"It's an honor to receive the prestigious industry recognition
of a Sammy Award win for the fourth year running," said Paul
Farrell, Chief Product Officer for SugarCRM. "We're proud that
Business Intelligence Group has recognized the Sugar platform for
its innovative features, which make the hard things easier for
sales, marketing, and service professionals worldwide to
understand, engage, grow, and retain customers using modern
AI-powered CRM."
Sugar is at the forefront of harnessing artificial intelligence
(AI), machine learning, and generative AI to help organizations
deliver superior customer experiences and achieve breakthrough
productivity and sales engagement.
Sugar Sell, Sugar Market, Sugar sales-i, and Sugar Serve are
integral components of Sugar’s comprehensive CRM solution.
Together, these offerings break down the silos that can exist
within a business, ensuring a cohesive and efficient approach to
customer relationship management and customer success -- connecting
all users with the same easily accessible data loaded with insights
to help sellers, marketers, and service professionals anticipate
and fulfill customer needs.
In use by organizations in sectors ranging from manufacturers to
universities, to banks and global technology companies, Sugar’s
industry focused, intelligent CRM platform puts the power of AI in
the hands of every business, no matter the size, business maturity,
or technical sophistication -- pioneering AI for all.
This award win is the latest in a string of accolades and award
excellence for Sugar, including CX Today’s Best Loyalty Management
Platform, followed by earning a Grand Stevie Award for Best New
Product of the Year in the 2024 Stevie American Business Awards, a
Gold Stevie for Best Relationship Management Solution, and three
consecutive Gold honors in the CRM Suite, Midmarket, New Version
category in the 2024 Stevie Awards for Sales & Customer
Service.
Sugar was also named a leader in the Nucleus Research Sales
Force Automation Technology Value 2024 and recognized as a leading
vendor in the Constellation ShortList™ for Sales Force Automation
in Q1 2024.
Click here to learn more about Sugar’s AI-driven solutions for
CRM.
About SugarCRM
SugarCRM offers software solutions that help marketing, sales,
and service teams reach peak efficiency through better automation,
data, and intelligence so they can achieve a real-time, reliable
view of each customer. Sugar’s platform provides leading technology
in the sales automation, marketing automation, and customer service
fields with one goal in mind: to make the hard things easier.
Thousands of companies in over 120 countries rely on Sugar by
letting the platform do the work. Headquartered in the San
Francisco Bay Area, Sugar is backed by Accel-KKR.
For more information about SugarCRM, visit:
www.sugarcrm.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701478504/en/
Media: Erin Lutz Lutz Public Relations and Marketing (for
SugarCRM) erin@lutzpr.com 949.293.1055
Sarita Kincaid SugarCRM sarita.kincaid@sugarcrm.com
408.913.2090