Brooke Willson Promoted to SVP of Strategy
and Innovation
Jasmine Keating Appointed Director
of Strategic Growth
WASHINGTON, Jan. 3, 2024
/PRNewswire/ -- NABIP proudly announces the establishment of its
Strategy and Innovation Department. This pivotal division is
dedicated to driving strategic growth and fostering innovation
within the health insurance and benefits industry. Its focus will
be on identifying rising trends in healthcare, developing new
marketing opportunities and expanding NABIP's membership,
especially in underrepresented demographics and emerging
sectors.
NABIP Creates Department of Strategy and
Innovation
NABIP CEO Jessica Brooks-Woods
expressed her enthusiasm for the new division, stating: "This new
division will play a pivotal role in ensuring NABIP's offerings
remain at the forefront of healthcare transformation, aligning
strategic objectives with industry evolution. The division is
tasked with conducting in-depth market analysis, forming strategic
partnerships, and developing innovative services and tools to
enhance NABIP's influence and meet the changing needs of its
members."
Leading this new department will be Brooke Willson as the senior vice president of
strategy and innovation. Willson has served NABIP for more than 20
years as senior vice president of leadership services and vice
president of chapter relations. With her profound understanding of
the association's dynamics and a history of fostering excellence
across its chapters, Willson is uniquely positioned to guide the
division toward achieving groundbreaking advancements in strategic
growth and innovation. Her role in setting the strategic direction
and aligning the division's objectives with NABIP's overarching
goals is pivotal in driving the association forward.
Jasmine Keating's appointment as
the director of strategic growth complements this vision, bringing
a fresh perspective and a wealth of experience in the industry.
Keating formerly served as director of development for MZQ
Consulting in Baltimore, Maryland,
for more than 10 years. Her expertise in employee benefits
compliance and her proactive involvement with NABIP Maryland's
Board of Directors underscore her deep commitment to the industry.
Keating's focus on increasing NABIP's visibility in emerging
markets and managing new business opportunities is crucial in this
era of rapid healthcare transformation. Her skills in market
research and analysis, coupled with her ability to establish and
nurture key relationships, will enable NABIP to stay ahead of
industry trends and competitive landscapes.
"Together, these strategic appointments and the formation of the
Office of Strategy and Innovation mark a significant milestone for
NABIP," stated NABIP Board President Eric
Kohlsdorf. "This strategic move will enhance NABIP's
capacity to adapt to the changing needs of its members, drive
innovation in services and tools, and solidify its position as the
leader in the industry. This new era at NABIP holds the promise of
fostering greater connectivity, relevance and impact in the health
insurance and benefits industry."
About the National Association of Benefits and Insurance
Professionals
NABIP is the preeminent organization for health insurance and
employee benefits professionals, working diligently to ensure all
Americans have access to high-quality, affordable healthcare and
related benefits. To meet that vital mission, NABIP advances the
interests of its members and advocates for sound public-policy
solutions. NABIP represents and provides professional development
opportunities for more than 100,000 licensed health insurance
agents, brokers, general agents, consultants and benefit
professionals through more than 200 chapters across
America.
Press Contact:
Kelly Loussedes, SVP of Public
Relations
(202) 595-3074 or kloussedes@nabip.org
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SOURCE National Association of Benefits and Insurance
Professionals