BETHESDA, Md., Dec. 4, 2021 /PRNewswire/ -- Marriott
Bonvoy, Marriott International's award-winning travel program
featuring 30 extraordinary hotel brands and endless experiences,
has teamed up with up-and-coming digital artists – TXREK, JVY, and
Erick Nicolay – to create three
Non-Fungible Tokens (NFTs). Marriott Bonvoy will become the one of
the first hospitality brands to create its own NFTs and will unveil
the digital art, inspired by the travel program's recent global
"Power of Travel" campaign, on Saturday,
December 4 at Art Basel Miami Beach 2021.
"We are excited to bring our extraordinary portfolio of hotel
brands and endless experiences into this growing platform," said
Brian Povinelli, Senior Vice
President, Brand, Loyalty, and Portfolio Marketing, Marriott International. "We continuously seek
opportunities to defy what is conventional and, with our entry in
the digital goods space, we are further igniting the transformative
power of travel in the virtual world, while supporting this growing
community of incredibly talented artists."
NFTs are one-of-a-kind digital collectibles that can be traded
on the blockchain, often referred to as the "key" to the metaverse.
The metaverse is a hypothesized iteration of the internet,
supporting 3-D virtual environments through conventional personal
computing. Each of the NFTs created for Marriott Bonvoy are an
interpretation of travel from the artists' own unique experiences,
illustrating how travel has an unmistakable impact on the human
spirit.
- MΞMORIED, created by Tarek
Mustapha a.k.a. TXREK (Tarek
Em), uncovers the magic envisioned from new experiences.
Each destination provides its own adventure, with each experience
logged into a memory that adds to the previous one as if they are
connected. The digital art incorporates Marriott Bonvoy's path
connector as a pathway to the magical journeys ahead and the peace
of mind in staying at any of the approximately 7,900 properties
within the Marriott Bonvoy portfolio.
- The Emotional Journey, designed by Jared "Jay"
Richardson (JVY), was inspired by the ability of environmental
travel to evoke different emotions, whether seeking inspiration
escaping reality, or fulfilling one's curiosity to explore. The
digital art travels between three environments, each expressing a
different point of time – from the forest where one can feel lost
and the utopia where everything is perfect to the futurism which
conveys a postmodern reality.
- THE EXPERIENTIAL IN BETWEEN, developed by Erick Nicolay, explores the duality between the
curated elegance of indoor travel experiences and the awe-inspiring
scenic exploration of outdoor traveling experiences, with Marriott
Bonvoy as the final destination. The digital art merges his
appreciation for interior design and love for external nature only
made possible through 3D surrealistic depictions.
On Saturday, December 4 at
10:30 p.m., the NFTs will be unveiled
at the FaZe Forever Powered by MoonPay event during Art Basel, the world's premier art show for
modern and contemporary art. A countdown clock will draw attendees
to the reveal of the NFTCODE where three lucky individuals will
each win one of the NFTs as well as 200,000 Marriott Bonvoy
points.
Marriott Bonvoy's global Power of Travel campaign executed
several industry and company firsts including a first-to-market
moment for a hospitality brand with TikTok, the first to employ
Pinterest's technology and real-time trends in an out of home
placement, and more. Looking ahead to 2022, Marriott Bonvoy aims to
continue building a presence within the metaverse and engage with
consumers in an impactful and inventive way.
To explore more with Marriott Bonvoy, visit
marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International's award-winning travel
program and marketplace, gives members access to transformative,
eye-opening experiences around the corner and across the globe.
Marriott Bonvoy's portfolio of 30 extraordinary brands offers
renowned hospitality in the most memorable destinations in the
world. Members can earn points for stays at
hotels and resorts, including all-inclusive resorts
and premium home rentals, as well as through
everyday purchases with co-branded credit cards. Members can
redeem their points for experiences including future stays,
Marriott Bonvoy Moments, or through partners for luxurious products
from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app,
members enjoy a level of personalization and contactless experience
that allows them to travel with peace of mind. To enroll for free
or for more information about Marriott Bonvoy,
visit marriottbonvoy.com. To download the Marriott app,
go here. Travelers can also connect with Marriott Bonvoy on
Facebook, Twitter, and Instagram.
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SOURCE Marriott International, Inc.