6 February 2024
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
XLMedia Announces Exclusive
Partnership with Star Tribune
XLMedia
Announces Commercial Partnership with Star Tribune Media Company,
Largest Upper Midwest News Organization, to be its Exclusive
Provider of Sports Betting Content
LONDON, 6 February 2024 - XLMedia
PLC (AIM: XLM) the global digital media company that manages a
portfolio of premium brands with an emphasis on sports and gaming
in regulated markets, announces a commercial partnership with the
largest US Upper Midwest news organization, Star Tribune Media
Company. As part of this partnership, XLMedia will be the exclusive
provider of sports betting commercial content for Star Tribune,
which attracts more than 7 million unique monthly digital users.
Based in Minnesota, Star Tribune's audience numbers are
consistently ranked in the top five in the country amongst regional
and national publishing peers.
This strategic partnership is
another major win for XLMedia's Media Partnership Business (MPB) as
it expands the Company's reach in Minnesota and neighboring states
with a highly esteemed partner which is widely recognised for its
journalism excellence. While there is no certainty around the
timing of Minnesota approving regulated online sports betting, the
state is ranked in the top five for Daily Fantasy Sports usage and
has a sizable sports audience indicating a potentially robust
market when the time arrives.
The partnership allows Star Tribune
to tap into advanced revenue streams from Daily Fantasy Sports in
Minnesota, as well as sports betting in Midwest legalized states
such as Ohio, Iowa and Illinois. XLMedia will leverage its
industry-leading media partnership model to create high-quality
commercial content, manage commercial deals with regulated
sportsbook operators, and implement proven monetization
strategies.
David King, Chief Executive Office of XLMedia,
commented:
"We are very pleased to partner with Star Tribune, an esteemed
and highly respected media organization based in the US Midwest. In
line with our strategy, this deal positions us well to continue to
build on our MPB success and drive revenue in a key region of the
US."
Paul Kasbohm, EVP and Chief Revenue
Officer, Star Tribune commented:
"We're excited to partner with XLMedia to provide our readers
with this highly engaging commercial content. XLMedia brings
tremendous credibility and expertise, allowing us to stay ahead of
the curve and offer readers the latest information to make their
own informed decisions about this rapidly evolving
space."
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XLMedia plc
David King, Chief Executive
Officer
www.xlmedia.com
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ir@xlmedia.com
via Vigo Consulting
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Vigo Consulting
Jeremy Garcia / Fiona Hetherington /
Kendall Hill
www.vigoconsulting.com
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Tel: 020 7390 0233
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Cavendish Capital Markets Limited (Nomad and
Broker)
Giles Balleny / Callum
Davidson
www.cavendish.com
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Tel: 020 7220 0500
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About XLMedia
XLMedia (AIM: XLM) is a leading
global digital media company that creates compelling content for
highly engaged audiences and connects them to relevant advertisers.
The Group manages a portfolio of premium brands with a primary
emphasis on Sports and Gaming in regulated markets. XLMedia brands
are designed to reach passionate people with the right content at
the right time.
About Star Tribune Media Company
Building on an extraordinary
156-year legacy that includes seven Pulitzer Prizes and hundreds of
other awards, the Star Tribune Media Company is the Midwest's
largest news organization and is an unrivaled force for
journalistic excellence in Minnesota. The Star Tribune has a vision
to create the leading model for local news
in America - driving innovation in media to make every Minnesotan's
life better. For more information, visit www.startribunecompany.com.