TIDMPURE
RNS Number : 2573N
PureCircle Limited
08 May 2018
Launch of Coca-Cola Stevia No Sugar in New Zealand
PureCircle (LSE: PURE), the world's leading producer and
innovator of stevia ingredients, today reports that Coca-Cola
Stevia No Sugar was launched in New Zealand. It is the very first
product from the world's leading beverage company sweetened solely
with stevia.
PureCircle has worked closely with The Coca-Cola Company
("Coca-Cola") for years on stevia and innovated together to bring
Coca-Cola Stevia No Sugar to market. In addition, PureCircle
recently announced plans to significantly increase the planting of
Starleaf(TM) stevia, a proprietary non-GMO stevia plant that yields
20 times more of the best-tasting stevia leaf sweeteners versus
current conventional varieties.
PureCircle CEO, Magomet Malsagov, said: "The launch of Coca-Cola
Stevia No Sugar is a very material development which further
strengthens the long-term prospects of the stevia industry in
general and PureCircle which has invested significant resources to
produce the best tasting stevia leaf sweeteners. Having scaled
Starleaf(TM) plantations and established large scale production
capacity, we have positioned PureCircle as the partner of choice
for major brands around the world that are looking to roll out
great-tasting products with less or no sugar and artificial
sweeteners."
The full text of the Cola-Cola announcement is shown below:
https://www.coca-colajourney.co.nz/stories/coca-cola-stevia-no-sugar-launches
8 May 2018
Enquiries:
Investors/Analysts
Magomet Malsagov, CEO
Email: malsagov@purecircle.com
Rakesh Sinha, CFO
Email: Rakesh.sinha@purecircle.com
Media
Carolyn Clark, Director of Global Marketing
Email: carolyn.clark@purecircle.com Phone: 1 (630) 517 0812
Emma Kane (Redleaf), Media Relations
Email: media@purecircle.com Phone: +44 (0)20 3757 6860
Notes to Editors
About PureCircle
-- PureCircle is the only company that combines advanced R&D
with full vertical integration from farm to high-quality,
great-tasting innovative stevia sweeteners.
-- The Company collaborates with farmers who grow the stevia
plants and with food and beverage companies which seek to improve
their low- and no-calorie formulations using a sweetener from
plants.
-- PureCircle will continue to: lead in research, development
and innovation; produce a growing supply of multiple varieties of
stevia sweeteners with sugar-like taste, using all necessary and
appropriate methods of production; and be a resource and innovation
partner for food and beverage companies.
-- PureCircle stevia flavor modifiers work in synergy with
sweeteners to improve the taste, mouthfeel and calorie profile, and
enhance the cost effectiveness, of beverage and food products.
-- Founded in 2002, PureCircle is continually investing in
breakthrough research and development and it currently has 72
stevia-related approved patents and 200 pending.
-- PureCircle has offices around the world with the global
headquarters in Chicago, Illinois.
-- To meet growing demand for stevia sweeteners, PureCircle is
rapidly ramping up its supply capability. It completed expansion of
its Malaysian stevia extract facility in March 2017, increasing its
capacity to rapidly supply the newer and great-tasting specialty
stevia sweeteners and helping provide ever-increasing value to its
customers.
-- PureCircle's shares are listed on the main market of the
London Stock Exchange.
-- For more information, visit: www.purecircle.com
About stevia
-- Given the growing global concerns about obesity and diabetes,
beverage and food companies are working responsibly to reduce sugar
and calories in their products, responding to both consumers and
health and wellness advocates. Sweeteners from the stevia plant
offer sugar-like taste and are becoming an increasingly important
tool for these companies.
-- Like sugar, stevia sweeteners are from plants. But unlike
sugar, they enable low-calorie and zero-calorie formulations of
beverages and foods.
-- Stevia leaf extract is a natural-based, zero calorie,
high-intensity sweetener, used by global food and beverage
companies as a great-tasting zero-calorie alternative to sugar and
artificial sweeteners.
-- Stevia is a naturally sweet plant native to South America;
today, it is grown around the world, notably in Kenya, China and
the US.
-- The sweet-tasting parts of the stevia leaf are up to 400
times sweeter than sugar: stevia's high-intensity sweetness means
it requires far less water and land than sugar.
-- Research has shown that the molecules of the stevia leaf are
present and unchanged in the dried stevia leaf, through the
commercial extraction and purification process, and in the final
stevia leaf extract product. All major global regulatory
organisations, across 65 countries, have approved the use of
high-purity stevia leaf extracts in food and beverages.
-- For more information on the science of stevia, please visit
https://www.purecirclesteviainstitute.com/
This information is provided by RNS
The company news service from the London Stock Exchange
END
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