Mirriad Advertising PLC Mirriad wins AdExchanger award
October 21 2022 - 2:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
21 October 2022
21 October 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad wins AdExchanger award for 'Most Innovative TV
Advertising Technology'
Mirriad, the leading in-content advertising company, has won
'Most Innovative TV Advertising Technology' at the 2022 AdExchanger
Awards.
Announced at the Programmatic I/O awards gala on 17 October
2022, the award from this industry-leading title signals further
recognition of in-content advertising as a revolutionary format and
Mirriad as a leader of the category.
Mirriad's technology and platform create virtual insertions
within popular video content, enabling the biggest global brands,
across all industry categories, to easily develop and deliver
large-scale campaigns in content to connect more effectively with
their target audiences.
Recent Kantar research shows that audiences prefer in-content
advertising 7x more than TV spots, and that combining the two types
of advertising creates overall performance lift including ad
awareness (+10 ppt), favourability (+5 ppt), and consideration (+5
ppt) when compared to Kantar norms.
Stephan Beringer, CEO of Mirriad , said: "In-content advertising
is establishing itself as game-changing segment that solves many of
the fundamental challenges facing the advertising industry.
Mirriad's unique, AI-powered platform gives brands what they need
to reach more people, in a more engaging way and with better
results. The AdExchanger award is another vote of confidence in our
patented technology and platform, which is bringing a new set of
ground-breaking opportunities to advertisers, agencies and content
owners alike.
ENDS
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
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October 21, 2022 02:00 ET (06:00 GMT)
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