TIDMMIRI
RNS Number : 8765P
Mirriad Advertising PLC
23 June 2022
23 June 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Board changes
Mirriad, the leading in-content advertising company, announces
the appointments of Nicole McCormack and Lois Day to the board of
the Company as Non-Executive Directors, with immediate effect.
The appointments align with the Company's established growth
strategy and the addition of sector expertise complements the wide
range of experience on the existing board. Nicole is based in the
US, further strengthening Mirriad's presence in its largest
market.
The Board will expand to accommodate the new appointments, and
current Non-Executive Director, Kelsey Lynn Skinner will step down
from the board for maternity reasons effective immediately.
Nicole McCormack brings high-level sector expertise from the
demand side of the advertising market. She is currently General
Manager Advertising and Commerce at TeamSnap in Los Angeles, having
previously been Head of Advertising Partnerships at Quibi and
Senior Vice President Revenue Strategy and Operations at Flipboard.
She joins the Board as an independent Non-Executive Director.
Lois Day is currently an Investment Director in the Deep Tech
team at IP Group. She was previously Head of Technology
Co-Investments in the capital markets team at IP Group, where she
led multiple successful fundraises for Deep Tech and Cleantech
portfolio companies. Prior to this she spent a decade in investment
banking, including as an Executive Director at Goldman Sachs and a
Vice President at Rothschild. She will join the Board as a
Non-Executive Director on an interim basis. On her appointment to
the Board, Lois Day will also be a member of the Audit and
Remuneration Committees.
John Pearson, Non-Executive Chairman at Mirriad , said: "These
high-quality appointments strengthen our Board and reflect the
Company's strategic focus on the US. Nicole's deep industry
experience, with particular expertise in emerging forms of
advertising, means she is a fantastic fit as we work to scale the
Mirriad proposition. Lois brings cutting-edge technology expertise
and extensive fundraising experience, which we anticipate will
similarly help the Company achieve its long-term objectives.
"I would also like to thank Kelsey for her valuable contribution
ahead of her stepping down from the board for maternity
reasons."
Additional Information
Pursuant to Rule 17 and Schedule 2(g) of the AIM Rules for
Companies, the following information is disclosed in respect of
Nicole Arbaugh McCormack, aged 45.
Current Directorships and Partnerships Past Directorships and Partnerships
over the last 5 years
HMO Tech, LLC N/A
Nicole McCormack does not hold any shares or options in the
Company.
There is no further information regarding Nicole McCormack which
is required to be disclosed under the AIM Rules.
Pursuant to Rule 17 and Schedule 2(g) of the AIM Rules for
Companies, the following information is disclosed in respect of
Lois Emma Day, aged 39.
Current Directorships and Partnerships Past Directorships and Partnerships
over the last 5 years
3 Sisters Ventures LLP Lois Day Ltd
3 Sisters Capital Ltd Shakti Street Ltd
Fortitude Investments (Commercial) Fortitude Investments (Residential)
Ltd Ltd
Fortitude Investments Ltd
Store Space Ltd
Stevroch Ltd
Aqdot Ltd*
*Lois Day is a representative of IP2IPO Services Limited which
is a director of Aqdot Ltd.
Lois Day was a director of Lois Day Ltd, Shakti Street Ltd and
Radio Marketing Link Ltd during which time they were dissolved via
voluntary strike-offs on 25 May 2021, 24 September 2019 and 15
February 2005, respectively. Lois Day was also a director of
Insilco Investments Ltd during the time it was dissolved via
compulsory strike-off on 15 March 2011.
Lois Day does not hold any shares or options in the Company.
There is no further information regarding Lois Day which is
required to be disclosed under the AIM Rules.
END
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker :
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK
domestic law by virtue of the European Union (Withdrawal) Act 2018
("MAR"). Upon the publication of this announcement, this inside
information is now considered to be in the public domain.
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
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