Mirriad Advertising PLC Programmatic collaboration with Magnite (1594N)
May 30 2022 - 2:01AM
UK Regulatory
TIDMMIRI
RNS Number : 1594N
Mirriad Advertising PLC
30 May 2022
30 May 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad announces programmatic collaboration with Magnite
New integration will bring scale and automation to the
in-content advertising format
Mirriad, the leading in-content advertising company, today
announces its collaboration with Magnite, Inc., the world's largest
independent sell-side advertising platform, to bring scale and
automation to the in-content advertising format via programmatic ad
campaigns across multiple platforms, channels and markets. Under
the terms of the contract signed between Mirriad and Magnite,
Mirriad will make ad Inventory available for sale via the Magnite
platform, which facilitates the programmatic sale of in-content
advertising.
This is a pivotal milestone for Mirriad, as it introduces its
offering into the digital media ecosystem.
Stephan Beringer, CEO of Mirriad , said: "Our collaboration with
Magnite is a momentous step forward in terms of our ability to
activate in-content inventory programmatically. By scaling across
platforms we can drive more valuable ad inventory, from a broader
range of video content, to advertisers and their agencies. Working
with Magnite is a true milestone on our path to scale."
END
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker :
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK
domestic law by virtue of the European Union (Withdrawal) Act 2018
("MAR"). Upon the publication of this announcement, this inside
information is now considered to be in the public domain.
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
About Magnite
Magnite (NASDAQ: MGNI) is the world's largest independent
sell-side advertising platform. Publishers use our technology to
monetize their content across all screens and formats including
CTV, online video, display, and audio. The world's leading agencies
and brands trust our platform to access brand-safe, high-quality ad
inventory and execute billions of advertising transactions each
month. Anchored in bustling New York City, sunny Los Angeles, mile
high Denver, historic London, and down under in Sydney, Magnite has
offices across North America, EMEA, LATAM, and APAC.
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END
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May 30, 2022 02:01 ET (06:01 GMT)
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