Mirriad Advertising PLC Mirriad campaigns increase Lexus brand awareness
May 26 2022 - 2:01AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
26 May 2022
26 May 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad campaigns drive 14 percent uptick in Lexus brand
awareness
Music industry placements help luxury carmaker reach new
audiences
Mirriad, the leading in-content advertising company, today
announced strong results from in-content music video campaigns
delivered for Lexus.
The partnership takes Lexus' advertising capabilities to the
next level, unlocking scalable access into the music industry in a
way traditional product placement cannot deliver in the face of
logistical issues and inventory shortages. Given the flexibility of
Mirriad's creative formats, ads are not limited to physical
placements during filming.
Now, signage, video and virtual products, including complex 3D
elements like Lexus vehicles, can be placed post-production with
Mirriad's technology.
Recently the Company worked with Sony Music Latin to insert
Lexus signage into new music video content, driving a 14 percent
increase in brand awareness, as compared to an audience unexposed
to the same ads, and an eight percent increase in brand purchase
consideration, according to Kantar.
Mirriad and Lexus have also collaborated on a range of special
music content to increase awareness of the brand amongst key
audiences.
Notably, they partnered on the 2nd Annual B.I.G. Dinner Gala,
which marked Biggie's 50th birthday celebration on 20 May. The
black-tie gala and concert brought together some of the biggest
names in hip hop to honour the beloved rapper with a pre-filmed
celebrity procession of Lexus LX SUVs across Manhattan and
Brooklyn. Mirriad's technology identified key moments along the
route where the brand would have a minimum of five seconds of
audience exposure and placed virtual billboards featuring Lexus
branding during the airing.
"At Lexus, we're committed to reaching consumers through content
that is meaningful and authentic to ensure that we're meeting our
audiences where they are, in a non-disruptive way," said Mia
Phillips, Senior Manager of Advertising and Media at Lexus. "With
Mirriad's AI technology, we're able to create those experiences
while simultaneously expanding our brand reach. We've seen proven
results across all of the in-content campaigns we've executed with
Mirriad over the last six months and are confident in the continued
success."
Maria Teresa Hernandez, VP of Sales and Brand Partnerships at
Mirriad said : "We are proud to work with Lexus as their team
continues to allocate larger portions of their advertising budgets
to empower young, diverse creators.
"In Lexus, we've found a partner who understands how to reach
their audiences in a relevant way while also amplifying minority
voices."
END
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker :
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
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May 26, 2022 02:01 ET (06:01 GMT)
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