TIDMMIRI
Mirriad Advertising PLC
22 April 2022
22 April 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Strategic hires add to Mirriad's growing momentum
Specialists deliver additional impact as adoption drive
continues
Mirriad, the leading in-content advertising company, today
announces the US-based appointments of Matt Douglas as Head of
Programmatic Partnerships, and Zac Reeder as Head of Studio
Partnerships.
The pair join Mirriad following the publication of the company's
latest whitepaper which highlighted the strong impact in-content
advertising has on audience reach and consumer engagement and
purchases.
Also strengthening the team is Adam Gilsenan, who has been hired
as Head of UK sales.
As the new Head of Programmatic Partnerships, Matt Douglas will
be responsible for developing strategic partnerships and seamlessly
integrating partners into the Mirriad platform. He brings vast
experience in the programmatic ad space across video, mobile,
native and display to Mirriad, having worked at Verizon, Brightroll
and 24/7 before it became Xaxis. Matt is based in New York
City.
Zac Reeder joins Mirriad as the Head of Studio, Film, and TV
Partnerships and is responsible for expanding Mirriad's content
supply from the producer and network side. He brings 20 years of
entertainment industry experience in acquisitions, sales, and
production to his new role. He began his career at PorchLight,
before moving to MarVista Entertainment, and then co-founding the
producers' representative firm, Circus Road Films. He subsequently
helped launch Hallmark's streaming service, heading-up content
strategy and acquisitions, before joining Netflix's global studio
features acquisitions team. Most recently, Zac ran his own
production and sales company, providing content to companies such
as Netflix, HBO, Lionsgate, and Fox Sports. He also executive
produced several television projects including "24/7 College
Football" for HBO, for which he was nominated for an Emmy in 2019.
Zac is based in Los Angeles.
Adam Gilsenan, the new Head of UK Sales, brings over 20 years'
experience with tier one media owners including The Independent,
The Mail and Future Publishing. Latterly, Adam worked as Chief
Revenue Officer for Rezonence in the run-up to its acquisition by
YouGov, before going on to co-found an online barter marketplace
for businesses and freelancers. Adam is based in London.
Stephan Beringer, CEO of Mirriad , said: "Matt and Zac bring
deep US industry expertise to Mirriad in their new roles, and the
same is true for Adam who is joining us in the UK to accelerate
growth on the advertiser and agency side.
"In-content advertising is the key to unleashing new revenue
streams for the entire content industry including traditional
broadcasters, film studios and streaming companies. The investment
in hiring these industry leaders underlines how we are accelerating
along our demand and supply adoption path whilst decisively driving
forward our programmatic future."
Matt Douglas, Head of Programmatic Partnerships at Mirriad ,
said: "As the digital advertising landscape continues to change,
it's essential for brands to identify new ways to reach consumers,
and Mirriad provides an exceptional option. I'm looking forward to
strengthening and deepening the company's relationships with
programmatic partners to ensure that Mirriad continues to provide
its clients with one of the most progressive solutions in the
market."
Zac Reeder, Head of Studio, Film and TV Partnerships at Mirriad
, said: "As a former producer and network executive, I'm thrilled
to join the team at Mirriad at a time when their brand integration
business is set to explode in the marketplace as advertisers search
for new ways to reach viewing audiences who have become
increasingly impervious to traditional commercials."
END
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology and platform dynamically inserts products and innovative
signage formats after content is produced. Mirriad's market-first
solution seamlessly integrates with existing subscription and
advertising models, and dramatically improves the viewer experience
by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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