Mirriad Advertising PLC Strong US campaigns and new partnership in Canada
February 23 2022 - 2:01AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
23 February 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Independent data from Nielsen demonstrates superior audience
reach of in-content advertising compared with traditional TV
advertising
and
First major partnership in Canada
Mirriad, the leading in-content advertising company, is pleased
to announce a new partnership in the strategically important North
American market and an update on strong campaign metrics
illustrating significant audience reach advantages of in-content
advertising verusus traditional advertising.
North American momentum
Mirriad has signed a partnership agreement with Canada's largest
TV and digital media conglomerate. This partnership represents an
important milestone for Mirriad in Canada and a first campaign has
already launched there in a premiere series.
Strong US campaign metrics and Nielsen data
Mirriad's US campaign revenues were up by over 800% during the
2021 holiday season compared to 2020. The in-content campaigns on
leading channels Hallmark and Lifetime for large advertisers in the
highly valuable finance, cosmetics and food&beverage industries
delivered outstanding results as evidenced from data provided by
Nielsen.
The new data from Nielsen for the US holiday campaigns showed
that the audience reach using the Mirriad in-content format was up
to 39% higher than in the equivalent TV spot breaks in the same
content, and able to deliver approximately 130 million additional
impressions, a significant advantage for advertisers in the busiest
advertising season of the year.
An extensive report of the results and findings from the Nielsen
data, including equally strong new data from Europe, will be
published by the company later in Q1.
Stephan Beringer, CEO of Mirriad, said: "The growing momentum in
our key North American market since the second half of 2021 is
underlined by the new partnership in Canada and the subsequent
activation around Super Bowl in the US. The progress comes on the
back of data that show that Mirrad's in-content solution
demonstrably enables advertisers to reach more of their target
audiences in a format viewers enjoy watching, thus delivering
outstanding campaign performance.
The encouraging new results underline the magnitude of our
format's opportunity for advertisers and our content partners. The
core markets we're selling into are worth $145Bn a year, and we're
confident that we are fundamentally pioneering a solution that will
become a standard in the industry."
END
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker :
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Maria Julia Pieraccioni Tel: +44 (0) 7367 586008
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
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February 23, 2022 02:01 ET (07:01 GMT)
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