TIDMMIRI
Mirriad Advertising PLC
18 November 2021
18 November 2021
Mirriad and CANAL+ Brand Solutions deliver in-content first for
French cinema
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the leading in-content advertising company, announces a
partnership with CANAL+ Brand Solutions to launch a new premium
advertising offer.
In a first for French cinema, CANAL+ Brand Solutions is now
offering advertisers the use of the Mirriad platform to insert
products or brands dynamically and seamlessly into finished video
content.
Starting with feature films, it is hoped that the partnership
will extend across CANAL+'s diverse content library in due
course.
The first insertions of this type will be made available in the
2022 film Tenor, a feature film by Claude Zidi Jr. with Michèle
Laroque and Mohamed Belkhir, co-produced by Darka Movies and First
Step, distributed by Studiocanal.
Stephan Beringer, CEO of Mirriad , said: "CANAL+ is a partner of
the highest quality, with an outstanding VOD and streaming offer to
complement its critically-acclaimed film and TV output. This
agreement is an important moment for Mirriad, and it is fantastic
to confirm our unique in-content solution will be first used in
Tenor. We hope this represents the first of many high quality and
non-interruptive integrations across CANAL+'s streaming platform
and the wide range of original programming."
Fabrice Mollier, CANAL+ Brand Solutions' President , said: " At
Canal+ Brand Solutions we constantly focus on capitalizing on
Canal+'s DNA: technology and premium content, to transform it into
solutions for brands' innovative marketing solutions.
"Though this partnership with Mirriad, we are thrilled to
propose this innovation to our clients for the first time in the
French market."
ENDS
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About CANAL + Brand Solutions
A subsidiary of the CANAL + Group, CANAL + Brand Solutions is
the advertising agency for 36 media brands, including CANAL +, C8,
CSTAR, CNEWS, Eurosport, Discovery, RTL9, ViceTV, myCANAL, UGC and
Le Grand Rex and offers brands innovative communication solutions
in TV, Digital, Print, Cinema, Data and Brand content.
#aggregatorofsolutionsforyourbrands
About CANAL Brand Factory
Launched in March 2017, CANAL Brand Factory is the creative
entity of CANAL + Brand Solutions. Within the CANAL + Group, we
know how to create communities that we engage in premium and
exclusive content such as sport, cinema, series, documentaries,
music and humor. With this know-how, CANAL Brand Factory offers
brands the same high standards and the same quality as found on our
channels. To do this, we provide them with all of the group's
writing, incarnation, production and media amplification resources
and we offer brand content, multiscreen and event solutions.
CANAL + Brand Solutions communication contact:
communication-regiepub@canal-plus.com - 06 46 47 17 73
About Place to Be Media
Place to Be Media is a media agency specializing in Product
Placement for television, Cinema, music and Digital since 2008.
Place to Be Media has been associated with Mirriad for 3 years to
develop virtual Product Placement on the French market.
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END
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