DSW Shoe Warehouse and The Miss America Organization Announce Exciting New Partnership
December 07 2009 - 7:00AM
PR Newswire (US)
COLUMBUS, Ohio, Dec. 7 /PRNewswire-FirstCall/ -- DSW Shoe Warehouse
and The Miss America Organization announced today they have entered
into a long-term partnership. Under this agreement, DSW will become
the official provider of shoes for the Miss America pageant and a
national sponsor for The Miss America Organization. The two
companies will also work together to develop a unique brand of
footwear, which will be a first for The Miss America Organization.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGO )
"We are truly excited to enter into this partnership with DSW Shoe
Warehouse," said Sam Haskell, III, Chairman of the Board of The
Miss America Organization. "DSW's style fits with our message that
Miss America is contemporary, hip and a style icon, and we're
anxious to help promote a wonderful company that shares the same
strong connection to women we do." "DSW is proud to be associated
with The Miss America Organization," said Mike MacDonald, President
and CEO of DSW Shoe Warehouse. "We look forward to sponsoring their
important role as the world's leading provider of scholarships for
young women." Miss America will partner with DSW Shoe Warehouse as
she travels 20,000 miles every month on her national media tour.
Miss America 2010 will be crowned on Saturday, January 30, live on
TLC from Planet Hollywood in Las Vegas. The pageant will feature an
incredible opening number and will once again be hosted by Mario
Lopez with all 53 contestants stepping out in footwear provided by
DSW. In partnership with DSW, the 53 Miss America contestants will
help support important social causes throughout the year, while
strengthening the efforts of vibrant young women across America.
About DSW Inc. DSW Inc. is a leading branded footwear specialty
retailer that offers a wide selection of brand name and designer
dress, casual and athletic footwear for women and men. As of
December 7, 2009, DSW operated 306 stores in 39 states and operated
an e-commerce site, http://www.dsw.com/. DSW also supplied footwear
to 356 leased locations in the United States. For store locations
and additional information about DSW, visit http://www.dswinc.com/.
About Miss America The Miss America Organization is one of the
nation's leading achievement programs and the world's largest
provider of scholarship assistance for young women. Last year, The
Miss America Organization and its state and local organizations
made available more than $45 million in cash and scholarship
assistance, helping young women all across the country to reach
their dreams and goals. For more information, go to
http://www.missamerica.org/.
http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGODATASOURCE:
DSW Shoe Warehouse CONTACT: Press: DSW Shoe Warehouse Contact:
Leslie Neville, +1-614-872-1255, ; The Miss America Organization
Contact: Sharon Pearce, +1-609-653-8700, ext. 117, Web Site:
http://www.dswinc.com/
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