DSW.com Invites Shoe Lovers in North Dakota to Unleash Their Passion Online
June 03 2008 - 9:00AM
PR Newswire (US)
Customers Can Now Shop From More Than 2,000 Shoe Styles Available
on the New E-Commerce Site COLUMBUS, Ohio, June 3
/PRNewswire-FirstCall/ -- Shoe lovers in North Dakota have a new
reason to kick up their heels. DSW Inc., one of the fastest growing
specialty footwear retailers, today announced the public launch of
its e-commerce site, DSW.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGO ) The site
enables North Dakota residents to experience what millions of DSW
customers across the country have become so passionate about - a
remarkable selection of the latest styles of footwear at a
significant value. With sandals, pumps, flats, boots and athletic
footwear in the fashion-right colors and fabrications, DSW.com
features more than 2,000 styles. The site offers the hottest trends
from more than 175 well-known brands and continues to add more.
While the company opened its first store in Dublin, Ohio, in 1991,
it deliberately waited until now to launch its online presence.
"The DSW in-store experience, including the 'wow' factor of the
assortment and the surprise of ever-changing inventory, is
cherished by our customers," said Debbie Ferree, vice chairman of
DSW. "It was important that we waited until we could replicate that
experience as closely as possible online." Unique Online Shopping
Experience In order to achieve an online experience that most
accurately mirrors that of shopping in a DSW store, the retailer
went straight to the experts - active members of its Rewards
program. Inspired largely by their vision, DSW.com engages
customers through its stunning, yet simple design. The shoes are
shown in high-definition, with 360-degree views, including the top
and bottom. To help customers make their choices, the site provides
product recommendations. In addition, it inspires conversations
among shoe lovers through mini-blogs and product ratings. DSW also
plans to introduce additional, interactive features to the site in
the coming months. DSW.com further extends the company's commitment
to superior customer service. In addition to providing customers
with 24/7 access to its remarkable selection of the latest styles,
the company welcomes customers to return products purchased online
at any of its 270 stores nationwide. Join DSW Rewards and Receive
Free Shipping For a limited time, DSW Rewards members will receive
free shipping on all online orders. The program, named "Best Retail
Rewards Program" by Kiplinger, currently has 9 million active
members. Members are the first to receive special news and the best
product offers throughout the year. "We are excited about the
prospect of combining our successful and fast-growing loyalty
program with our new online shopping experience," Ferree continued.
"We are delighted that residents in North Dakota will now be able
to engage in the DSW experience online." As one of the nation's
fastest growing specialty retailers, DSW also continues to open new
stores across the country. In 2007, DSW opened 37 stores in
strategic markets and plans to open at least 30 more in 2008. DSW
recorded total sales of $1.4 billion in 2007. For high resolution
images and a Web demonstration of DSW.com, please click on the
following links: DSW.com Home Page (
http://www.dswinc.com/images/dswcom/hi-res-screenshot_homepage.jpg
), Women's Shoes (
http://www.dswinc.com/images/dswcom/hi-res-screenshot_landing_page.jpg
) and DSW.com Demonstration (
http://www.dswinc.com/images/dswcom/prodpage.wmv ). DSW Inc. is a
leading branded footwear specialty retailer that offers a wide
selection of brand name and designer dress, casual and athletic
footwear for women and men. As of May 29, 2008, DSW operated 270
stores in 37 states and operated an e-commerce site,
http://www.dsw.com/. DSW also supplied footwear to 384 leased
locations (36 for related retailers and 348 for non-related
retailers) in the United States. For store locations and additional
information about DSW, visit http://www.dswinc.com/.
http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGO
http://photoarchive.ap.org/ DATASOURCE: DSW Inc. CONTACT: Debbie
Mitchell of DSW Inc., +1-614-872-1078, Web site:
http://www.dsw.com/ http://www.dswinc.com/
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