TIDMJWNG
Jaywing PLC
30 August 2017
RNS REACH
Jaywing plc (LON: JWNG) adds Social Audiences platform with
acquisition of HeadOfffice
Jaywing has announced today the acquisition of social
publishing, native marketing and audience first creative agency
HeadOfffice. The agency will become part of its Leeds based digital
marketing business Epiphany.
HeadOfffice was founded in 2016 by former Epiphany Creative
Director, Gaz Battersby and has grown quickly since, having already
generated a profit for the financial year ended 31 March 2017.
Commenting on the deal, Rob Shaw CEO of Jaywing said: "I've
known Gaz for many years and I'm really impressed with what he has
created in HeadOfffice. We know that the worlds of brand and
performance marketing are coming together, with Google and Facebook
leading many of those changes that favour brands which connect with
their customers. Putting HeadOfffice's creative ability with Gaz's
leadership and emerging opportunities in social audience creation
and engagement, alongside Epiphany's strengths in data science
means that we're well positioned to let our clients take advantage
of this change.
"Furthermore, as Creative Partner, Gaz will oversee all of
Epiphany's creative output and the development of new creative
propositions, as well as the further development of HeadOfffice.
The addition of the HeadOfffice team means we have bolstered our
creative strength to meet growing demand from a broad range of
clients, as well as adding a valuable social publishing and
amplification experience."
"I'm absolutely thrilled to be back working with Rob", said
Battersby. "Having taken the HeadOfffice proposition from a one man
start-up to an established team with retained clients and a growing
social audience platform, the time felt right to take it to the
next level with the opportunities being part of a bigger business
brings. My time at Epiphany was one of the most rewarding periods
of my career and I'm quite sure it will be again now, with its
renewed vigour and focus on its creative direction. The fact that
we've all worked together and know each other well will assist in
the delivery of great work for clients from day one."
ENDS
Notes to Editors
About HeadOfffice
HeadOfffice builds social communities through the creation of
its own titles, reaching and engaging people on their terms and
creating environments where brands can interact with ready-made,
active and engaged communities. HeadOfffice also provides creative
services and produces branded content in support of its publishing,
working in partnership with brands, publishers and audiences.
HeadOfffice owner, Gaz Battersby, comes with 15 years of
experience and was a member of Epiphany's senior management team
during the 2014 Jaywing acquisition, before setting up the
independent digital consultancy.
About Jaywing plc
Jaywing plc is an agency and consulting business with its HQ in
Sheffield. The company operates in the UK and Australia and
specialises in Data Science, with more than 1 in 10 of its 650+
people an accomplished data scientist.
Financially, Jaywing's recent results for the year 16/17
reported revenue of GBP44.5m and Gross Profit of GBP36m, up 13% on
the previous year, with EBITDA up 12%. Last year saw two important
acquisitions for Jaywing, out of which its Australian business and
marketing technology offer, Jaywing Intelligence, were born.
Jaywing Intelligence uses Artificial Intelligence and Virtual
Reality to analyse, model and deliver decisions on huge volumes of
real time data.
Over 60% of contracted revenues are recurring with 1 in 3 of
Jaywing's top 50 clients buying more than one service line,
facilitated by its collaborative operating model and proactive
client management.
Jaywing plc's strategy is to continue to innovate, scale and
grow, leveraging further its marketing technology and international
footprint, as well as its relationship with Imperial College
London's Data Science Institute (DSI), where research involves the
use of advanced technology, including the DSI's impressive Data
Observatory facility and advanced neuroimaging kit.
Jaywing works with a number of blue chip clients, including Sky,
Pepsico, Castrol, first direct, Ann Summers, Collect Plus and Irwin
Mitchell.
About Epiphany
Epiphany is an agency which connects ideas, data and new
technologies to produce digital campaigns. Epiphany understands the
importance of useful content, great UX (user experience), clean
code and platform choice in order to maximise paid, owned and
earned channels.
Founded as a search specialist in 2005, Epiphany specialises in
SEO, PPC, Display and Web Development. In 2014 Epiphany became a
Jaywing agency, forming part of a team of 650 data scientists,
creative and technologists. Together, we help brands to make better
decisions, content, data models and digital advertising.
Epiphany is proud to be working a range of clients, including
Pandora, ScS, Pretty Little Thing, Anglian Home Improvements and
Stokke.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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