NEW YORK, June 8, 2015 /PRNewswire/ -- Breathe eCig
Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), a revenue
generating electronic cigarette industry innovator and pioneer
focused on the elimination of second hand smoke, today announced
that it has officially launched its product line in the
New York City Metropolitan area
("N.Y. Metro area" or "New York City") as well as Eastern
Tennessee. The Company is also pleased to confirm to
shareholders that its second generation product will be available
in stores throughout New York City
on or before June 18, 2015. In
addition the Company's second generation products are expected to
hit the retail shelves in Eastern
Tennessee on or before June
15, 2015. The Company's infrastructure is already in
place for the important New York
City launch, such infrastructure includes: customer
service, general liability insurance, distribution vans, sales
force, customer relations management, marketing materials, and
revenue recognition system(s). The Company has committed to
update shareholders at the end of each month the approximate number
of N.Y. Metro area stores and
locations carrying its product(s), commencing June 30, 2015.
Additionally the Company has signed a contract with Maxim
Magazine and will officially advertise its proprietary e-Cigarette
later this month which will include: print media, digital and event
marketing activities, including the official launch event for
Breathe scheduled for the evening of June
25, 2015 in New York. The
Company believes that the Maxim brand is highly reflective of its
target demographic and believes the global entertainment media
brand has the ability to build Breathe within popular culture
amidst this rapidly growing category.
Breathe's CEO Josh Kimmel
commented, "When the Company was founded back in 2012, the
Company's vision was to produce a uniquely high quality product
that would differentiate itself from competitors in this large and
rapidly growing marketplace. The Company has built an
outstanding product and has emphasized a socially responsible
approach that has been applied to both the manufacturing process
and as well as the marketing materials. The New York City market is of great importance to
the Company and we have great confidence in our distribution
partner and our ability to expand efficiently, effectively and
profitably."
PLEASE NOTE that Maxim Magazine is a completely separate entity
from investment banking firm Maxim Group LLC (with which the
company has an ongoing business relationship)
About Breathe eCig Corp.
Breathe was founded in 2012 as a research and development
company in Knoxville, Tennessee
with the mission to develop a better e-cigarette than was available
on the market. Now holding multiple patents (pending) for its
groundbreaking product, BVAP, Breathe is not your typical e-cig
manufacturer. With a commitment to remaining socially responsible
through innovative product development, consumer outreach and
education, Breathe challenges the e-cig industry establishment. To
find out more, visit www.breathecig.com.
DISCLAIMER <<Caution Concerning Forward
Looking Statements>>
This press release contains statements that are
"Forward-Looking" in nature (within the meaning of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended). All statements
regarding the Company's financial position, potential, business
strategy, plans and objectives for future operations are
Forward-Looking statements. Many of these statements contain words
such as "goal," "aims," "may," "expect," "believe," "intend,"
"anticipate," "estimate," "continue," "would," "exceed," "should,"
"steady," "plan," "potential," "dramatic," and variations of such
words and similar expressions identify Forward-Looking statements,
but their absence does not mean that a statement is not a
Forward-Looking statement. Because Forward-Looking statements
involve future risks and uncertainties, there are many factors that
could cause actual results to differ materially from those
expressed or implied. The Company cannot predict the actual effect
these factors will have on its results and many of the factors and
their effects are beyond the Company's control. Any forward-looking
statement made by the Company speaks only as of the date on which
it is made. The Company is under no obligation to, and expressly
disclaims any obligation to, update or alter its forward-looking
statements, whether as a result of new information, subsequent
events or otherwise. Given these uncertainties, you should not rely
too heavily on these forward-looking statements.
Information for the Educated Investor
For further information regarding these and other risks related
to Breathe eCigs' business, investors should consult Breathe eCigs'
filings with the Securities and Exchange Commission, available at
www.sec.gov, and contact Company counsel at
jquick@quicklawgroup.com
Contact:
Mr. Joshua Kimmel
Chief Executive Officer
Tel: +1(865) 337-7549
josh@breathecig.com
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SOURCE Breathe eCig Corp.