TFZI The Fight Zone Inc (CE)

The Fight Zone's (PINKSHEETS: TFZI) Gold Recycle Corporation (GRC) today announced it has retained Rule One, Inc., a Texas-based marketing, advertising and public relations firm to manage their multi-million-dollar advertising and marketing account and public relations.

CEO Jim Epstein said, "We have gone through extensive agency reviews and have chosen Rule One due to their extensive ad buying experience and corporate marketing background. They will initially place $250,000 in National Television commencing April 15th for a six-week run."

Christopher Humphries and Mikel Hughes, formerly of Humphries Marketing Group earlier this year, formed Rule One, Inc. Both Humphries and Hughes spent over 5 years in key management positions with Humphries Marketing Group, a major automotive advertising agency. Christopher Humphries, who is President of Rule One, Inc., said, "We are very excited to launch this national television campaign for GRC, which will be primarily broadcast on The Dish Network and Time Warner Cable in just a matter of days. We recently completed our first of a series of television commercials targeting this exciting and fast growing market segment."

The Company projects that for every one million dollars spent in advertising revenue it will generate over $4 million in gold purchases, which translates into approximately $2.8 million in profit for the company.

Epstein added, "At GRC we have a quicker, safer way for customers to send us jewelry, gold, silver, platinum, diamonds, etc. And have 3 to 5 times higher payouts than any pawnshops, jewelry stores or other 'as seen on TV' vendors. In some instances our customers are paid the same day using Federal Express."

The gold recycling business is a 20-billion-dollar-a-year industry. The metals recycling business is the second biggest source of gold, silver and platinum. An estimated $9 billion is spent on jewelry every year in the U.S. alone. Worldwide, between 23% and 25% of the gold supply comes from recycling. That translates into 30 million ounces of gold into the global market from recycling.

The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 ("the Securities Act"), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as "believes," "expects," "may," "will," "should," or "anticipates" or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, our statements regarding the anticipated growth of the company from our subsidiary divisions, the anticipated longer-term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Contact: Jennifer Goldstein 972-248-2244 Ext 103