By John Revill

ZURICH--Swatch Group AG (UHR.VX) Thursday reported a 27% drop in earnings as the world's largest watchmaker weighs the impact of the recent surge in the value of the Swiss franc on its business.

Biel-based Swatch, which owns Omega, Longines and Tissot, said net profit for the year to Dec. 31 fell to 1.42 billion Swiss francs ($1.54 billion) from CHF1.93 billion a year earlier. The figure missed analyst expectations of CHF1.48 billion.

Gross sales, which doesn't include rebates given back to retailers, increased 4.6% to CHF9.22 billion from CHF8.82 billion in the year before period, beating forecasts of CHF9.05 billion.

Swatch said January had started "very auspiciously" and it expected to generate high single digit growth during 2015 despite the "highly overvalued Swiss franc." The currency has surged in value since the Swiss central bank's decision to scrap a long standing cap on the currency on Jan. 15.

Write to John Revill at john.revill@wsj.com

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