MKRO Monkey Rock Group Inc (PK)

STURGIS, S.D., July 21 /PRNewswire-FirstCall/ -- The Monkey Rock Group, Inc.," the Company", (OTC Bulletin Board: MKRO) today announced that it had reached agreement with Rock N' Rev Festival owner DC3 Global ("DC3"), to host their week long concert event at Sturgis, S.D. from August 9-13, 2010.  

This is the first Rock N' Rev Festival held at the Sturgis Rally, and will feature headline bands Guns N' Roses, Daughtry, Godsmack, Creed, Stone Temple Pilots and Alice In Chains, along with several other bands who will be performing each night. Festival owners DC3 and HDlogix, under the terms of the agreement with Monkey Rock, will build the Rock 'N Rev Amphitheater at Monkey Rock on a 25 acre site. Guns N' Roses will make their first U.S. concert appearance in 4 years on August 13, 2010.

"We are extremely pleased to be able to step in on short notice and reach agreement to host the concert series, after the negotiations between DC3 and the Glencoe Capt. Resort fell through," said John Dent, Founder, Chairman and CEO of Monkey Rock Group, Inc. "This is an ideal opportunity to increase the visibility of the Monkey Rock brand."

Mr. Dent further stated, "Monkey Rock also has a number of branded events unrelated to the agreement with DC3, including sponsorship agreements with Lucas Oil, Budweiser, and Scootermana. Additionally Monkey Rock has sponsorship commitments from several other companies such as Boss Hoss Motorcycles, Titan Motorcycles, Cycle Solutions, and Baker DriveTrain, who will be on site as vendors. As a result, we expect the Sturgis rally to generate significant revenue and profits for the Company."

Chris Edwards, Monkey Rock's, Chief Operating Officer commented, "There aren't many places capable of hosting an event and line-up like this. We were motivated to try and help DC3 find an alternate site. With a commitment to rally goers, DC3 wanted to fulfill their commitment. We look forward to a successful Sturgis event that will lead to other events and venues with DC3"

"We are truly blessed to be able to announce the addition of GUNS N' ROSES at this historic moment in the band's history, along with DAUGHTRY, just as we relocate the Rock 'N Rev Festival to our own Amphitheater at Monkey Rock USA," said DC3's co-founder, Daniel E. Catullo III. "Monkey Rock's vision to create a nationally recognized brand among the world's top motorcycle rallies is a perfect fit for us, and we couldn't be more excited to welcome them as our partners."

Randy Alexander, public relations director for DC3 stated: "The new venue was selected with future venues in mind. The relationship has been entered with long-term vision in mind."

About The Monkey Rock Group, Inc.

Monkey Rock is a U.S.-based retail leisure development stage company positioned to service the greater North American motorcycle rally industry.  Currently, the Company has retail business operations in the short-cycle food, beverage and entertainment industry. The Company, prior to becoming a public company through its Monkey Rock USA™ brand, successfully completed its inaugural event at the Sturgis Motorcycle Rally in August 2009.

The Company's foundation is built upon a professional European-styled leisure concept that serves select North American markets with its unique delivery of food, beverage and live adult-themed entertainment venues. The concept is a traveling one, where the Company's goal is to serve some of the country's largest social and sporting events to include motorcycle and auto rallies, rodeo events and auto races. Monkey Rock Group, Inc is traded on the OTC Bulletin Board under the ticker MKRO. For additional information, please visit the Company's website: www.monkeyrockusa.com.

Forward Looking Statements

This press release contains forward-looking statements related to the future financial condition and results of Monkey Rock's operations, creating brand awareness, creating shareholder value, successfully obtaining sufficient financing, and consummating acquisitions. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements.  These statements are based upon current expectations, estimates and analyses and other forecasts and amounts not yet determined and assumptions of management. These statements are subject to important risks and uncertainties, which are difficult to predict, and assumptions that may prove inaccurate. Some of the factors that could cause results or events to differ materially from current expectations include but are not limited to: general economic conditions, market or business conditions, changing competitive environment, attendance levels at the 2010 Sturgis rally, profitability of the Concert Series, profitability of the events the Company is sponsoring at Sturgis, raising sufficient capital on favorable terms, and the acceptance of the brand and concept. Some of these factors are largely beyond the control of Monkey Rock.  Should any factor impact Monkey Rock in an unexpected manner, or should assumptions underlying the forward-looking statements prove incorrect, the actual results or events may differ materially from the results or events predicted. All of the forward-looking statements made in this document are qualified by these cautionary statements, therefore, there can be no assurance that the results or developments anticipated by Monkey Rock will be realized or, even if substantially realized, they will have the expected consequences for Monkey Rock.  Readers should not place any undue reliance on any forward-looking statements. Furthermore Monkey rock disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or any other occurrences.  Additional information on risks and other factors that may affect the business and financial results of the Company can be found in the Company's public filings located at http://www.sec.gov.

SOURCE The Monkey Rock Group, Inc.