STURGIS, S.D., June 14 /PRNewswire-FirstCall/ -- The Monkey Rock
Group, Inc. (OTC Bulletin Board: MKRO) today announced that it has
launched its operations as a public company.
(Logo:
http://photos.prnewswire.com/prnh/20100614/SF20135LOGO)
(Logo:
http://www.newscom.com/cgi-bin/prnh/20100614/SF20135LOGO)
"Achieving the status of a public company has been a goal of
management since our inception, and meets our commitment to our
shareholders to begin trading in the public markets," said
John Dent, Monkey Rock's Founder,
Chairman and CEO.
Monkey Rock ("the Company") is a U.S.-based retail leisure
development stage company positioned to service the greater North
American motorcycle rally industry. Currently, the
Company has retail business operations in the short-cycle food,
beverage and entertainment industry. The Company, prior to becoming
a public company through its Monkey Rock USA™ brand, successfully
completed its inaugural event at the Sturgis Motorcycle Rally in
August 2009.
"We are very encouraged by the overwhelmingly positive responses
we received to the Monkey Rock concept at the Sturgis motorcycle event in August 2009," said
Dent. "Our view was that if we could be successful in only one
limited venue, the Monkey Rock concept would work well through a
public company vehicle, which would enable us to add significant
visibility to our brand, and create shareholder value. I am pleased
that we have completed the initial phase of becoming a public
company. Recently we began trading under the Monkey Rock name, and
symbol 'MKRO.' We believe we are positioned to become a premier
retail leisure based company within the greater North American
motorcycle rally industry that offers retail food, beverage,
entertainment and exhibitor services in a variety of events and
venues."
Chris Edwards, Monkey Rock's,
Chief Operating Officer further stated: "Our goal is to
provide an evolved, modern and environmentally sophisticated
customer experience in the retail leisure based market while at the
same time delivering exceptional value to our customers. To do
this, we will offer our products and services through our mobile
road show, retail operations, our website and digital solutions
that emphasize a unique, fun and value driven alternative to the
more traditional operators in our industry."
Currently the Monkey Rock USA ™ brand consists of the
following:
THE MOBILE ROAD SHOW – The Monkey Rock USA™ road show is
a mobile concept that will travel nationally to market the brand
and concept, delivering Monkey Rock to people's door steps. The
road show will vary in configuration from a completely custom
mobile branded 70-foot tractor trailer rig that will house a Monkey
Rock USA™ store, game stations, lounge and accompanying leisure and
entertainment space. The mobile road show will also
include the Company's branded 10,000+ sq. ft. tent with full scale
Monkey Rock USA™ food, beverage and entertainment offerings.
RETAIL OPERATIONS – The Monkey Rock USA™ retail store
will feature a physical location located in Sturgis, SD, the home of the annual Sturgis
Motorcycle Rally. Sturgis
is the largest such rally in the world and will include
a combination of bars, restaurants, nightclubs, live entertainment
offerings, retail stores, vendor space and services or any
combination thereof, as appropriate. In 2009, the Company while
operating as a private company participated in the Sturgis event and generated approximately
$387,000 in revenue.
WEB SITES – Aside from the traditional purposes of a web
site as an information portal, the Company will use its web sites
as an online retail store where it will sell its perpetually
evolving lines of branded merchandise, as well as for the
development of the most comprehensive sector specific social
networking portal, online classified ads and branded game play
stations.
DIGITAL SOLUTIONS – Through existing public social
networking sites (Facebook, MySpace, etc.), the Company will
develop games and applications available to the game playing and
application download population (branded apps, ringtones,
wallpaper, etc.). Mobile versions of many of these digital
technologies will be available to consumers also, all of which are
relatively inexpensive to develop and are part of our extended
growth plan.
The Company's management is actively working on implementing its
business plan as well as attempting to raise sufficient capital to
support current operations and to fund an acquisition strategy. The
Company is currently in preliminary discussions with a number of
acquisition targets that if successfully consummated, would
significantly accelerate the Company's introduction of its brand
and concept.
About The Monkey Rock Group, Inc.
The Monkey Rock Group, Inc. is a professional European-styled
leisure concept that serves select North American markets with its
unique delivery of food, beverage and live adult-themed
entertainment venues. Our concept is a traveling one, where we have
designs to serve some of the country's largest social and sporting
events to include motorcycle and auto rallies, rodeo events and
auto races. Monkey Rock Group, Inc is traded on the OTC Bulletin
Board under the ticker MKRO. For additional information, please
visit the Company's website: www.monkeyrockusa.com.
Forward Looking Statements
This press release contains forward-looking statements related
to the future financial condition and results of Monkey Rock's
operations, creating brand awareness, creating shareholder value,
successfully obtaining sufficient financing, and consummating
acquisitions. Words such as "expects", "intends", "plans", "may",
"could", "should", "anticipates", "likely", "believes" and words of
similar import also identify forward-looking statements.
These statements are based upon current expectations,
estimates and analyses and other forecasts and amounts not yet
determined and assumptions of management.. These statements are
subject to important risks and uncertainties, which are difficult
to predict, and assumptions that may prove inaccurate. Some of the
factors that could cause results or events to differ materially
from current expectations include but are not limited to: general
economic conditions, market or business conditions, changing
competitive environment, raising sufficient capital on favorable
terms, and the acceptance of the brand and concept. Some of these
factors are largely beyond the control of Monkey Rock. Should
any factor impact Monkey Rock in an unexpected manner, or should
assumptions underlying the forward-looking statements prove
incorrect, the actual results or events may differ materially from
the results or events predicted. All of the forward-looking
statements made in this document are qualified by these cautionary
statements, therefore, there can be no assurance that the results
or developments anticipated by Monkey Rock will be realized or,
even if substantially realized, they will have the expected
consequences for Monkey Rock. Readers should not place any
undue reliance on any forward-looking statements. Furthermore
Monkey rock disclaims any intention or obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events, or any other occurrences.
Additional information on risks and other factors that may
affect the business and financial results of the Company can be
found in the Company's public filings located at
http://www.sec.gov.
Contact:
|
|
Chris Edwards
|
|
Chief Operating Officer
|
|
605-490-8307
|
|
|
SOURCE The Monkey Rock Group, Inc.