Marley Coffee and SA Studios Global Form Strategic Marketing Alliance
July 02 2013 - 7:58AM
Marketwired
Marley Coffee (OTCBB: JAMN), (www.marleycoffee.com), a sustainably
grown, ethically farmed and artisan roasted gourmet coffee company,
announced today that SA Studios Global ("SA"), an integrated
cultural marketing agency, will serve as the company's strategic
marketing partner. SA's impressive client portfolio includes
entities such as PepsiCo, MetroPCS and Nike.
SA is known for pioneering innovative strategy and marketing
programs across cultural branding, collaborations, experiential,
influencer-marketing, digital, social and ecommerce. SA's
understanding of the Marley brand, coupled with a culture-led
approach to marketing, are key factors in Marley Coffee's
appointment of the agency. Their primary objective is to generate
and execute on marketing concepts that create more brand
awareness.
"Our partnership with SA Studios was a strategic choice based
not only on their marketing expertise but on their innate
understanding of our history and the DNA of the Marley brand,"
commented Rohan Marley, Founder and Chairman of Marley Coffee. "As
we continue to rapidly expand, it is crucial to engage a marketing
partner with their level of innovation and cultural
comprehension."
SA plans to work closely with the company's retail partners
including Kroger's, Office Depot and more to embrace novel ideas
and activations that will propagate the target growth. "We're
getting close to reaching our goal of getting into 6,000 retail
locations this year, but now we've got to give customers many
different reasons to choose our brand off of the shelf," said Brent
Toevs, CEO of Marley Coffee. "There is an organic brand connection
with shoppers in retailer partner isles. The Marley name has
touched so many people at some point in their lives. SA will help
us ensure that consumers have as much of a positive affinity with
our product as they have with the Marley brand."
One initiative already in process is a collaboration series by
globally recognized visual artists to create limited edition Marley
Coffee Bags inspired by coffee growing nations and 2014 World Cup
participants. A portion of the proceeds will go to 1love.org/Kicks
for Cause Foundation.
To collaborate with the company on marketing ideas or for
general sales inquiries, please contact sales@marleycoffee.com.
Visit the Company website at www.marleycoffee.com, or call the
Company at 323-556-0746.
About Jammin Java Corp., d/b/a Marley
Coffee: Marley Coffee (corporate name Jammin Java Corp.) is a
US-based company that provides premium, artisan roasted coffee to
the grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the Company continues to develop its
coffee lines under the Marley Coffee brand. The Company is a fully
reporting company quoted on the OTCQB under the symbol "JAMN".
Learn more at www.MarleyCoffee.com or visit the corporate website
at www.JamminJavaCorp.com. Join us on Facebook at
http://www.facebook.com/MarleyCoffee or follow us on Twitter at
http://twitter.com/marleycoffee, where we post information that's
material and non-material about the Company.
About SA Studios Global: By marrying
unparalleled credibility with unmitigated creativity, SA is
recognized as an innovator in Cultural Branding and Marketing. The
agency's unique focus on cultural-lead marketing has earned SA a
reputation as the partner of choice for connecting brands, across a
multitude of verticals to the cultures in which they wish to
thrive.
SA strives to identify individual cultures by isolating the
passions and touch points that motivate their actions, decisions
and communications.
SA is headquartered in Downtown Los Angeles and New York. Its
client base spans multiple sectors and includes PepsiCo, MetroPCS,
Nike, Ubisoft and Warner Brothers Pictures, amongst others.
Please visit www.SAStudiosGlobal.com for more information or
email MarleyCoffee@SAStudiosGlobal.com.
Jammin Java Corp., d/b/a Marley Coffee www.marleycoffee.com
323-556-0746
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