LOS ANGELES, Aug. 10, 2011 /PRNewswire/ -- Jammin Java Corp.
(OTC Bulletin Board: JAMN.OB - News) has announced today that
Brent Toevs has joined the company
as CEO and will also join its Board of Directors. Toevs brings more
than 25 years of executive management experience in the coffee
industry. Tran, Jammin Java's former CEO, will transition into a
new role as President and COO.
"We have observed Brent's work as CEO of his former company --
National Coffee Services & Vending (NVS&V) -- and were very
impressed," states Rohan Marley,
Chairman of Jammin Java Corp. "Brent's deep industry
knowledge and reputation in the coffee business will allow him to
work together with us to take Jammin Java to the next level.
Our shareholder's future has never been brighter."
Toevs has served in executive positions throughout his career at
some of the Industry's top coffee companies. Prior to
founding National Coffee Services & Vending, Toevs was the Vice
President of Sales for US Fresh Coffee and Vending and was
responsible for developing their Office Coffee Service business,
which ultimately generated revenues of approximately $50 million a year. Toevs also served as
President of Take A Break/ Arbuckle Coffee Company, where he
started as a sales associate. At Take A Break, Toevs helped
the company sign on as one of the original Keurig Authorized
Distributors, and rolled out the Keurig single serve system at US
Refresh. His focus on Single Serve formats continued at NCS&V,
signing a deal to bring Timothy's KCups to the United States market. NCS&V has also
been a pioneer of single serve pods and equipment, which is a fast
growing segment in the coffee industry.
"I am extremely excited to be joining Rohan, his iconic family
and most importantly his team to share in their philosophy of
ethical and sustainable coffee distribution," says Toevs.
"I've been following this company for the past year and these
guys have been the talk of the coffee industry, ever since they had
their first booth at Expo West in 2010. I've never seen so
much excitement and passion for a brand new company before in my
life. At the NAMA show, people were lining up for an hour
just to get an opportunity to talk to Rohan and or his sister
Karen Marley. With the
expanded license the company just signed with Marley Coffee,
wherein Jammin Java Corp has taken over Marley Coffee's
distribution to create more efficiencies and help reduce any
confusion in the marketplace, I believe I'm coming in at a pivotal
time. This company has financing, it has a great backbone and
it is poised to significantly scale its business operations and
bring its unique brand of sustainable coffee to the broader
commercial market in retail, hospitality, big box and office coffee
service."
About Jammin Java Corp.
Jammin Java Corp. is a US-based company providing premium
roasted coffee on a wholesale level to the grocery, service,
hospitality, office coffee service and big box store industry.
Jammin Java is a fully reporting company quoted on the OTCBB under
the symbol JAMN. For more information, please visit the
company's website at www.jamminjavacorp.com or to purchase the
coffee go to www.MarleyCoffee.com.
Forward-Looking Statement
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts") . In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Any statements made in this news release about an
action, event or development, are forward-looking statements.
Such statements are based upon assumptions that in the future
may prove not to have been accurate and are subject to significant
risks and uncertainties. Such statements are subject to a
number of assumptions, risks and uncertainties, many of which are
beyond the control of the Company. These risks and others are
included from time to time in documents we file with the Securities
and Exchange Commission ("SEC"), including but not limited to, its
Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
our future results. Accordingly, you should not place undue
reliance on these forward-looking statements. Although the
Company believes that the expectations reflected in the
forward-looking statements are reasonable, it can give no assurance
that its forward-looking statements will prove to be correct.
Investors are cautioned that any forward-looking statements are not
guarantees of future performance and actual results or developments
may differ materially from those projected. The
forward-looking statements in this press release are made as of the
date hereof. The Company takes no obligation to update or
correct its own forward-looking statements, except as required by
law or those prepared by third parties that are not paid by the
Company. The Company's SEC filings are available at
http://www.sec.gov.
Investor Relations
Contact:
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Stuart T. Smith
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512-267-2430
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info@smallcapvoice.com
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Corporate
Contact:
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Jammin Java Corp.
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info@jamminjavacorp.com
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8200 Wilshire Blvd. Suite
200
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Beverly Hills, CA
90211
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323-556-0746
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SOURCE Jammin Java Corp.