LOS ANGELES, Feb. 23, 2011 /PRNewswire/ -- Jammin Java Corp. (OTC Bulletin Board: JAMN) has confirmed United Natural Foods Canada, a division of United National Foods Inc. (UNFI), as its Canadian distribution partner.  UNFI Canada will distribute the family of Jammin Java gourmet coffees throughout Canada and will be focused on marketing the brand to "big box" stores within that country.  Some of the key coffees that will be distributed are the Lion's Blend (signature roast), Kingston City Roast (espresso) and The Mountain Roast (Swiss Water decaf).

"We are truly fortunate to have secured the services of North America's premier certified organic distributor," said Rohan Marley, Chairman of Jammin Java Corp.  "As we seek to raise public awareness of the Jammin Java line of gourmet coffees, and specifically to target customers within big-box stores, we are confident that UNFI Canada is ideally suited to help us achieve our long-term sales and marketing goals within Canada."

UNFI Canada is Canada's largest distributor of organic, natural, kosher, specialty foods and natural health care products.  UNFI Canada serves a wide range of customers, including independent and mass-market retail stores, box stores, drug stores, and home delivery with selected food service (hotels/deli).  Formerly SunOpta Distribution Group, UNFI Canada includes: UNFI Canada Western Region; UNFI Canada Central Region; UNFI Canada, Eastern Region/Hahamovitch; Aux mille et une saisons; and Pro Organics.  In addition to excellent distribution services, the company provides a range of innovative, value-added services for its customers and suppliers to foster mutual success and growth.  Its services include marketing and promotional tools, merchandising, category management and store support services.

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry.  Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN.  For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

About Unified Natural Foods, Inc.

United Natural Foods, Inc. (Nasdaq: UNFI) is the largest publicly traded wholesale distributor to the natural, organic, and specialty industry in the United States and Canada.  Carrying more than 60,000 SKUs, the Company supplies to over 23,000 customer locations across the US and Canada, and services a wide variety of retail formats, including supernatural chains, independent natural products retailers, conventional supermarkets and food service customers.

"Safe Harbor" Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995.  Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Jammin Java Corp. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements.

SOURCE Jammin Java Corp.

Copyright 2011 PR Newswire

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