LOS ANGELES, Jan. 20, 2011 /PRNewswire/ -- Jammin Java Corp.
(OTC Bulletin Board: JAMN), a provider of premium roasted coffee to
the service, hospitality, office coffee service and big box store
industry, has engaged The Investor Relations Group ("IRG"), a
fourteen-year-old, award-winning, corporate communications firm
based in New York City, to serve
as its public relations agency.
IRG's public relations team will initiate an outreach campaign
targeting editors, writers, and segment producers of local and
national trade and consumer online, print, radio, and broadcast
media outlets worldwide.
"Jammin Java Corp. has outlined a bold set of initiatives for
2011, and we are confident that IRG will have a great story to tell
to the media at large," commented co-founder and chairman
Rohan Marley. "We are proud of
Jammin Java's success to date in sourcing the best coffee beans
from around the world for our gourmet product line, which is
positioned for the significant trend and growing consumer awareness
toward organic, fairly traded premium and super-premium specialty
coffees. We intend to further develop a share of the roasted
coffee category and create a leadership position by capitalizing on
the success of the Marley Coffee name through our co-branding
license relationship with the privately owned Marley Coffee
company. This will coincide with our strategy to create other
product lines under the Jammin Java brand. We look forward to
working with IRG as we achieve our objectives."
IRG's corporate communications program includes new media and
multimedia initiatives that involve the creation of broadcast-ready
corporate videos, podcasts, and the creation of social networking,
video service, and micro-blogging accounts. The Investor Relations
Group was recently honored with a "Stevie Award" for Investor
Relations Program of the Year and named a finalist in the Best
Media Website category from the 2009 American Business Awards.
About Jammin Java Corp.
Jammin Java Corp. is a US-based company providing premium
roasted coffee on a wholesale level to the service, hospitality,
office coffee service and big box store industry. Jammin Java
is a fully reporting company quoted on the OTCBB under the symbol
JAMN. For more information, please visit the company's
website at www.jamminjavacoffee.com or to purchase the coffee go to
www.MarleyCoffee.com.
About The Investor Relations Group, Inc.
The Investor Relations Group, Inc. (IRG) offers a full-service
corporate communications program designed to suit the many unique
needs of Alternative Public Offering (APO) companies. The
program utilizes a proprietary, targeted approach to reach
institutional investors, analysts, and the media-at-large. For
further information, please visit the company's website at
www.investorrelationsgroup.com.
Forward-looking Statements
Under The Private Securities Litigation Reform Act of 1995: The
statements in the press release that relate to the company's
expectations with regard to the future impact on the company's
results from new products in development are forward-looking
statements, within the meaning of the Private Securities Litigation
Reform Act of 1995. Certain oral statements made by
management from time to time and certain statements contained in
press releases and periodic reports issued by Jammin Java Corp.
(the "Company"), as well as those contained herein, that are not
historical facts are "forward-looking statements" within the
meaning of Section 21E of the Securities and Exchange Act of 1934
and, because such statements involve risks and uncertainties,
actual results may differ materially from those expressed or
implied by such forward looking statements.
SOURCE Jammin Java Corp.