Canadian Poker Tour Installs New Canadian Management Team
July 13 2011 - 9:00AM
HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) is
pleased to announce that it has hired and installed Dan Forigo as
President of Canadian Poker Tour Inc. a newly formed wholly owned
subsidiary to consolidate the Canadian operations of its poker
business. Mr. Forigo will be responsible for the re-launch of the
company's marketing model to take better advantage of changing
market opportunities that have arisen in Canada. In addition,
a sales and marketing team has been positioned in Ontario and B.C.
to expand the CPT brand, magazine distribution and tournament model
as well as building the new televised tournament series that begins
production this fall.
With the recent announcement of the expansion of operations into
the US marketplace, the Board of Directors identified the need for
a highly focused marketing team to quickly be installed and pursue
growth opportunities that have arisen since the shut down of a
number of US online poker sites that are driving demand to casino
based tournaments throughout North America. Management
believes that revenues from its Canadian operations will more than
triple in 2011 and that growth is expected to continue in 2012.
"We have a tremendous amount of work to do very quickly,"
commented new CPT President Forigo. "The brand has a solid
foundation but it is now time to furnish the mansion atop
it." With the addition of new sponsors, like the recently
announced deal with Poker Tax Recovery and a new monetization model
for its casino tournament partnerships, management believes that
they will be able to strongly contribute bottom line results
towards increased shareholder value.
About HeadsUp Entertainment International
Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACT: HeadsUp Entertainment International Inc.
Investor Relations - Kelly B. Kellner
(403) 269-9039
Website: www.headsupentertainment.com
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