HeadsUp Entertainment Signs Major Marketing Agreement With Social Insider America
June 02 2011 - 9:00AM
HeadsUp Entertainment International Inc. (Pink Sheets:HDUP)
operators of the Canadian Poker Tour, Canadian Poker Player
Magazine and the Canadian Poker Player Television Network is
pleased to announced that it had signed a marketing agreement with
Social Insider America (SIA), a leading support network for player
development and incentive programs. SIA represents Caesars
Entertainment International, the Calgary Stampede, Masters Packages
and Orange Bowl packages as well as many other sports and
entertainment groups and agencies.
The agreement between HeadsUp and SIA will aggressively target a
player development program to attract players from the US and
International markets to events hosted by HeadsUp including poker
tournaments in Canada, the US and abroad as well as the promotion
of major international sporting events. The Companies
successfully partnered on the "Reign in the Ring" PPV boxing event
at Planet Hollywood in Las Vegas and have built a model that
management expects to generate over $1.6 million in revenues for
HeadsUp this year.
"We were very encouraged by the results from working with Social
Insider America to date and based on those successes are looking to
create massive exposure to our revenue generating events through
their database and marketing efforts," stated HeadsUp President and
CEO Kelly B. Kellner. "This partnership is a key strategy in
attracting players and sponsors from the newly created market
opportunities in the international poker, sports and entertainment
marketplace."
"The Canadian Poker Tour has a tremendous opportunity to become
a major player in the sports and entertainment marketplace that we
operate in. We are pleased and excited about launching a
marketing strategy that targets an industry like the poker sector
with hundreds of millions of dollars now looking for a home and
HeadsUp definitely has the events to attract it," commented SIA
President Grant Doyle. "We anticipate this being a very
lucrative collaboration."
This week's announcement of a marketing agreement between the
Canadian Poker Tour and the all new Tropicana Resort and Casino in
Las Vegas, the expansion of the CPT circuit events and a new
television deal position HeadsUp to continue meeting and exceeding
targets within its business plan and management expects revenues
from the second quarter alone to exceed last year's
performance.
About HeadsUp Entertainment International
Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACT: HeadsUp Entertainment International Inc.
Investor Relations - Kelly Kellner
(403) 269-9039
Website: www.headsupentertainment.com
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jun 2024 to Jul 2024
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jul 2023 to Jul 2024