HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment (Pink Sheets:HDUP) is pleased to announce that the Company has experienced an extreme acceleration in interest from institutional investors that would like to participate in a significant institutional placement of the company's common stock. If completed, the investment will be received from a major U.S.-based institutional investor that will support the company's growth plan for 2011 and beyond. "As a result of the news events that we announced over the past few days, credible firms are offering to lend their hand to help position HeadsUp Entertainment in the global market place," stated Kelly Kellner, Chief Executive Officer of HeadsUp Entertainment. "We are moving quickly to obtain the funding required to advance to the next level of expansion as we grow internationally, including discussions with one of the leading hotel brands in the world."

Kelly B. Kellner concluded, "All of our shareholders should know that we have less than 69 million shares outstanding. Therefore, all of our shareholders can be confident that we will continue to manage our capital base very carefully so that none of our growth is hampered by unnecessary dilution." Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc.
         Kelly B. Kellner (403) 269-9039
         Website: www.headsupentertainment.com