HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment International Inc. (PINKSHEETS: HDUP) is pleased to present a clash of the heavyweight titans, matching 6-foot-9-inch Tye Fields and 6-foot-7-inch Michael Grant, plus a battle between two former world champions, Joel Casamayor and Michael Anchondo, highlight "Reign In The Ring," a nationally and internationally televised pay-per-view card Friday, March 11, at the Planet Hollywood Theatre for the Performing Arts in Las Vegas, Nevada.

Also on the six-bout card presented by Sterling Promotions in association with HeadsUp Entertainment and American Dream Presents, will be light heavyweight Ron Johnson and cruiserweight Aaron Williams, who'll be fighting for the World Boxing Council/United States National Boxing Council interim 200-pound championship.

All four fights are scheduled for 10 rounds.

The card will be televised live, starting at 7 p.m., on pay-per-view in the United States and Canada and on a tape delay basis internationally. The suggested price is $24.99 for the card, which is available through cable and satellite providers.

Fields, a southpaw who now resides in Edmonton, Alberta, Canada, has a record of 45-2 with 41 knockouts. While Fields is known for his size, he has been untested during his 12-year pro career, meeting primarily less than top-notch competition. This fight against Grant not only will be Fields' toughest test, but could go a long way in determining the 35-year-old's future in the heavyweight division.

The 38-year-old Grant, of Atlanta, has a record of 46-4 with 34 knockouts and has met far better opponents, including former world champion Lennox Lewis. Grant challenged, unsuccessfully, for Lewis' World Boxing Council and International Boxing Federation titles during 2000. In his most recent bout Aug. 21, Grant dropped a 12-round decision to No. 1-ranked (World Boxing Organization) heavyweight Tomasz Adamek.

Casamayor, the former World Boxing Association super featherweight and WBC lightweight champion, has a record of 37-5-1 with 22 knockouts, while Anchondo, the former WBO junior lightweight champ, has a mark of 30-3 with 19 knockouts.

The 39-year-old Casamayor, a southpaw from Miami, Fla., was the WBA 130-pound champion during 2000 to 2002 and the WBC 135-pound champ during 2006 and 2007. But he's best known for his two wins over the late Diego Corrales and, more recently, his knockout victory over Michael Katsidis.

Anchondo, from La Puente, Calif., is 11 years younger and won the WBO 130-pound championship at age 22.

The 24-year-old Johnson, originally from Cleveland but now residing in Las Vegas, has a record of 11-1 with three knockouts. The slick boxer has won five straight.

Williams, like Johnson, a 24-year-old who is originally from Cleveland but now residing in Las Vegas, has a record of 20-3-1 with 13 knockouts.

His opponent for the WBC/USNBC interim title will be determined.

A fifth bout on the card features undefeated super welterweight Dante Moore, who has a record of 6-0-1 with four knockouts. Moore is the third Cleveland native who resides in Las Vegas on the card. His opponent in the six-round bout will be determined.

The sixth bout will be announced.

Tickets, priced at $25, $40, $60, $90 and $150, are available at the Planet Hollywood Theatre box office from 10 a.m. to 9:30 p.m. Thursday through Tuesday and from 10 a.m. to 6 p.m. Wednesday or by calling the Planet Hollywood box office at 702-785-5555, ext. 55620 during those hours. Tickets also are available through Ticketmaster at 800-745-3000 or at www.ticketmaster.com

The card starts at 6:30 p.m. with doors to the Planet Hollywood Theatre opening at 6. Hotel and ticket packages for the event are available at www.reigninthering.com.

Management of HeadsUp believes that this event will be the first in a series of sports and entertainment initiatives that target the poker demographic it has built over the past 5 years and monetize new revenues streams. HeadsUp will share in sponsorship revenues generated from this event as well as receiving a percentage of all Pay-per-View television revenues estimated currently at 50,000 buys at $24.99. This event also expands company poker operations into the Las Vegas market building on the success of the previous poker event held at the Hard Rock Hotel and Casino. Another major announcement will be made next week identify new partnerships that management expects to have an extremely positive effect on revenues in 2011.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

FOR FURTHER INFORMATION PLEASE CONTACT: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 Website: www.headsupentertainment.com