Canadian Poker Player Magazine Launches Online Version to Increase Distribution Model
January 19 2011 - 10:59AM
Marketwired
HeadsUp Entertainment International Inc. (PINKSHEETS: HDUP),
operators of the Canadian Poker Tour (CPT), Canadian Poker Player
Magazine and the Canadian Poker Player Television Network,
announced today that they have launched an online version of their
magazine to supplement the current distribution model. Management
believes that this additional offering will increase the number of
readers of the magazine by over 800% thereby substantially
increasing its value to sponsors and advertisers and exposing its
marketing of CPT proprietary events and promotions to more players
in Canada and internationally. Magazine revenues are expected to
more than triple over the first 2 quarters of 2011 based on this
expansion of the distribution model.
The company has aggressively been positioning itself within
poker rooms and casinos across the country by signing exclusive
distribution deals as part of its overall Casino Affiliate
Marketing Package. Canadian Poker Player Magazine is currently the
exclusive magazine in 9 of the major poker rooms and casinos in
Canada and that number is anticipated to increase substantially
through 2011. Despite competitors' attempts to send their products
to these casinos, this approach has been effective in creating a
barrier to distribution for other poker magazines.
The latest issue featuring recent Canadian WSOP bracelet winner
Gavin Smith can be viewed online at www.canadianpokertour.tv under
the magazine tab, who will be attending the upcoming CPT 2011
Kickoff Series and CPT Finals at the Deerfoot Inn and Casino,
February 2-6. Gavin finished 5th in the 2010 players' points race
and will be competing in the event to crown the 2010 Player of the
Year which has $50,000 added by the CPT to the prize pool. Full
details on this event can be found on CPT website.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
FOR FURTHER INFORMATION PLEASE CONTACT: HeadsUp Entertainment
International Inc. Investor Relations (403) 269-9039 Website:
www.headsupentertainment.com
HeadsUp Entertainment (PK) (USOTC:HDUP)
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