GMEC Launches Artist Related Lingerie Brand onto China’s Consumer Markets in 2015
April 10 2015 - 9:16AM
Business Wire
Great China Mania Holdings, Inc. (the "Company" or "GMEC"), a
leading entertainment and media company, is pleased to announce the
launching of a new brand, which sells female lingerie and home wear
products in China through its ownership in LaaNaa (Asia) Holdings
Limited (“LaNaa”). The Company has started filing paperwork for its
30% ownership of LaaNaa.
LaaNaa is the designer, manufacturer, and seller of female
lingerie and home wear products. Its products are sold through its
official website, www.laanaa.com, through Tmall.com, a leading
e-commerce site in Asia, and through other outlets. LaaNaa is
GMEC’s first partnership in creating its own brand that combines
its artist’s lifestyle and image in a consumer products and fashion
line, which cause GMEC being able to integrate its intangible
entertainment business into tangible consumer products and brand
name in the China’s consumer market.
LaaNaa has been funded with over US$4.5 million, out of which
approximately US$650,000 upfront has already been received and the
balance shall be received upon US$6.5 million sales target is
achieved in 2015.
“Chrissie has broad appeal to women throughout China and Asia
and we have utilized this advantage to create the brand endorsed by
her. We are pleased that the Company was able to capture this
opportunity, which helps us to blend our entertainment business
with consumer products and get GMEC to penetrate into the China’s
consumer market,” said Roy Kwong, our CEO. “Considering there are
tremendous revenues opportunities in China consumer markets, we are
determined to capture more of these business developments in the
future.”
About the Company
GMEC is a leading entertainment and media company with
operations across Asia, Europe and United States.
Safe Harbor Statement
Except for historical information contained herein, the
statements in this press release are forward-looking statements
that are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.
Great China Mania Holdings, Inc.Ian Ip,
852-3543-1208ir@greatchinamania.com
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