Washington, D.C. 20549



FORM 12b-25





(Check one)

☒  Form 10-K    ☐ Form 20-F   ☐  Form 11-K   ☐  Form 10-Q   ☐  Form 10-D   ☐  Form N-CEN    ☐ Form N-CSR




For Period Ended: August 31, 2020




☐   Transition Report on Form 10-K

☐   Transition Report on Form 20-F

☐   Transition Report on Form 11-K

☐   Transition Report on Form 10-Q




For the Transition Period Ended:


If the notification relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:                                                     





Digital Brand Media & Marketing Group, Inc.


Full Name of Registrant






Former Name if Applicable




845 Third Avenue


Address of Principal Executive Office (Street and Number)



New York, NY 10022


City, State and Zip Code





PART II — RULES 12b-25(b) AND (c) 


If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate)




The reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense


The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-CEN or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q or subject distribution report on Form 10-D, or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and



The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.





State below in reasonable detail why Forms 10-K, 20-F, 11-K, 10-Q,10-D, N-CEN, N-CSR, or the transition report or portion thereof, could not be filed within the prescribed time period. 


The Company’s 10-K preparation has been slowed considerably as one of our major service providers had to be replaced. Every effort is underway to file as soon as possible as the Company’s management is very proud that they have required no extensions in the past 2 years and intends to return to that standard.





(1) Name and telephone number of person to contact in regard to this notification:


Linda Perry




(Area Code)

(Telephone Number)


(2) Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed? If answer is no, identify report(s). 


Yes  ☒    No ☐


(3) Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?


Yes  ☐    No ☒   


If so, attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.






The Company has caused this notification to be signed on its behalf by the undersigned, thereunto duly authorized.



Digital Brand Media & Marketing Group, Inc.

(Name of Registrant as Specified in Charter)



Date:  December 1, 2020


/s/ Linda Perry




Linda Perry




Executive Director