Inspired by Griffintown's lively art scene,
Jason Wasserman brings the new store to life with a
customized mural
MONTREAL, Sept. 29,
2022 /CNW/ - Dormez-vous, Quebec's leading specialty sleep retailer, is
pleased to announce the opening of its new Montreal store located in the heart of
Griffintown. Set to open on October 1
at 220 Peel Street, the new store marks the first time the retailer
has partnered with a local artist to truly capture a local feel.
This newest location will bring the Dormez-vous store count to 62
in the province, reinforcing its commitment to helping communities
across Quebec get their best
night's sleep.
Known as a vibrant and creative area in Montreal, multidisciplinary artist
Jason Wasserman was tasked to create
a unique custom mural for the store, inspired by the Griffintown
community. Drawing on his signature bold black and white comic book
aesthetic, the mural captures the eclectic lifestyle of the
neighbourhood, from its rich history to its contemporary
developments. Located on the back wall of the store, residents will
feel immersed in the Griffintown culture, both past and present,
upon arrival.
"Griffintown is a such remarkable area in Montreal, filled with abundant history but
also new life," said Wasserman. "I was honoured when Dormez-vous
approached me to capture the essence of this neighbourhood, and the
resulting installation showcases the juxtaposition between
Griffintown's historical architecture with the newer residential
buildings."
"We are delighted to bring our unparalleled sleep expertise to
this bustling Montreal
neighbourhood," said Stewart
Schaefer, President and CEO, Dormez-vous. "We knew early in
the development process that this store was in a truly unique area
of the city. It was important for us to capture the essence and
creativity of Griffintown in our latest retail expansion, and
partnering with a local artist was the best way to bring that to
life."
On October 1 and 2, Montrealer's
are invited to visit the new Dormez-vous store for opening weekend
celebrations inspired by the trendy community. In addition to
Wasserman's mural, shoppers can sip from a smoothie bar hosted by
local business OLAOLA or listen to a DJ set from Abeille Gélinas on
October 1 from 1 – 4 p.m. On Saturday and Sunday, the first 25
people to visit the store will be treated to a $100 Dormez-vous gift card to discover the
brand's assortment of innovative sleep essentials.
Dormez-vous Griffintown, QC: 220 Peel Street, Unit #4,
Montreal, Quebec H3C 2G7
Store Hours: Monday to Friday (10 a.m. to 9
p.m.), Saturday (9:00 a.m. to 5
p.m.), Sunday (10 a.m. to 5
p.m.)
Opening Date: October 1, 2022
For more information about Dormez-vous, please visit
www.dormezvous.com.
About Dormez-vous
Dormez-vous is Quebec's leading
specialty sleep retailer. As of September
29, 2022, Dormez-vous has 62 corporate-owned stores and 3
distribution centres in Quebec.
Dormez-vous is a purpose-led organization dedicated to transforming
lives by awakening Quebecers to the power of sleep, and is
committed to building a company culture of inclusion and diversity
where differences are embraced and valued. The Company meaningfully
and positively supports its environment and the communities where
it operates through its comprehensive mattress and foundation
recycling program that keeps mattresses out of landfills, as well
as its bed donation program that contributes mattresses and
foundations to Quebec charities to
help families and children in need get a good night's sleep. For
more information about the Company visit www.dormezvous.com.
About Jason Wasserman
Jason Wasserman is a born and
raised Montreal artist. Obsessed
with comic books and illustration from a young age, he holds a BFA
from Concordia University. He has
worked as a contract illustrator, painter and muralist since then.
His signature style is easily recognizable by its bold, black &
white comic book aesthetic with narratives heavily inspired by
lowbrow art and the city of Montreal. For more information, visit
www.jasonwasserman.com.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations